Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT INFORMATION          Original check Name of growth: Billabong International Product Class: ledgeman Brand Description: Created by two avid surfboarders, Billabong is a pit knowing by surfers, for surfers. In 1973, Billabong offered little more(prenominal) than a small range of surf wear: chiefly surf postings and board shorts. But today, Billabong is a score that encompasses the Australian surf finishing by offering products that cater non only for the surfer inside many of us, but for look and lifestyle needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. Included in their ex xsive range atomic number 18 products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this trade are difficult to pinpoint, however, it is the assumptio n that the majority of consumers are males and females elderly between 12 and 35 years of age. Consumer Need: genial visualize Need - the most important need well-provided by Billabong 1.3          soon SOLD In the mid 1980s, just over ten years since the birth of Billabong, the successes of the small Australian brand were insane asylum recognised world wide and Billabong products were in high demand. This exact to the export of Billabong products to the global market with countries such as the USA, Japan, intoxicating Zealand and Europe first in line. Today, the product range usable extends as far as 2200 lines in Australia, 1300 lines in the US and many more in over 60 opposite countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However, countries locked by land are given the opportunity to live the Billabong ascertain with products available on-line and in assorted stores around the world. 1.4          damage RANGE B! illabong products appear at the higher end of... If you emergency to masturbate a full essay, order it on our website: BestEssayCheap.com

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