Marketing Research on Tea Industry in India

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea.Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture.In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs.It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the p acket teas trade in India.In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the l ower economic section of the Indians could afford.When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†.This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond.As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation.Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections.In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in IndiaBrooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers' lives.Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan)Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that's sprinkled with fresh green tea leaves.It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple's relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in IndiaBrooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re' marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondhealth. com/our-brands. asp 3.

Quiz

Z QUIZ TOPIC: General knowledge 1. Which part of the Constitution of India starts with –â€Å"WE THE PEOPLE OF INDIA†? (a) Directive principals (b) Fundamental Duties (c) Preamble (d) Fundamental rights 2. Which pieces are maximum in number at the start of a chess game? (a) Rook (b) Knight (c) Pawn (d) Bishop 3. What kind of animal is Shera, the mascot of the 2010 Delhi Commonwealth Games? (a) Bear (b) Leopard (c) Lion (d) Tiger 4. Which of these films has the tag line ‘Every Child is Special’? (a) Tare Zameen Par (b) Paa (c) Koi Mil Gaya (d) Paathshaala 5.Which temple is believed to have been first built in gold, then silver, then wood and finally stone? (a) Somnath (b) Kashi Vishwanath (c) Mahakaali temple (d) None of this 6. Who among these never became a President of Pakisthan? (a) Iskander Mirza (b) Asif Ali Sardaari (c) Zulfikar Ali Bhutto (d) Mohammed Ali Zinnah 7. What yajna did Yudhishthira perform after the battle of Kurukshetra to free himself of his sins? (a) Ashwameda (b) Agnistoma (c) Vajpeya (d) Sarpameda 8. The plant bearing which of these fruits is a vine? (a) Mango (b) Apple (c) Watermelon (d) Banana 9.Which lyricist won an Oscar for the song ‘Jai Ho’? a) Prasoon Joshi b) Piyush Pandey c) Pankaj Panchoury d) Gulzaar 10. Who is the father of hydrogen bomb? a) Alexander G. Bell b) Edward teller c) Jonathan swift d) None of the above 11. What is the colour of octopus blood? a) Red b) Blue c) White d) Green 12. What is ‘T’ in an ATM, with respect to banking? (a) Transaction (b) Teleporting (c) Teller (d) Telebanking 13. Who wrote the book ‘Laughing Gas’? (a) Dan Brown (b) Aditi de (c) Jonathan swift (d) P. G. Wodehouse 14. H1N1, H1N2, H3N1 are all types of what? (a) Virus strains (b) Visa forms c) Vest sizes (d) Video games 15. In which country will the 2014 FIFA WORLD CUP to be held? (a) Mexico (b) Portugal (c) Argentina (d) Brazil 16. Which mountain was formerly known as Peak 15? (a) Mount Everest (b) K2 (c) Kanchenjunga (d) Mount Rushmore 17. Who told this-â€Å"No Great work can be done without Sacrifice†? (a) Gandhi (b) Swami Vivekananda (c) Ramakrishna Paramahamsa (d) Tagore 18. Who was the tenth guru of Sikhs? (a) Guru Bhagavath Singh (b) Guru Govind Singh (c) Guru Gopbind Singh (d) None of these 19. In which of these states have father and son not been Chief Minister? (a) Bihar b) Karnataka (c) Orissa (d) Haryana 20. What is the middle name of Sachin Tendulkar? (a) Ravi (b) Ramesh (c) Rajesh (d) Ramakant ANSWERS 1. (c) Preamble 2. (c) Pawn 3. (d) Tiger 4. (a) Tare Zameen Par 5. (a) Somnath 6. (c) Zulfikar Ali Bhutto 7. (a) Ashwameda 8. (c) Watermelon 9. (d) Gulzaar 10. (b) Edward Teller 11. (b) Blue 12. (c) Teller 13. (d) P. G. Wodehouse 14. (a) virus strains 15. (d) Brazil 16. (a) Mount Everest 17. (b) Swami Vivekananda 18. (c) Guru Gopbind Singh 19. (a) Bihar 20. (b) Ramesh -BY: AISWARYA. M ——————†”————————————————– Quiz The most critical quality of ethical decision making Is objectivity economics expeditions consistency Correct 2 A major consequence of the Carbines-Solely Act of 2002 has been the o political fallout in congress super growth In accounting firms In the U. S. Reorganizing of the governance structure of American corporations o outsourcing of jobs in lower wage countries 3 Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people Is what ethics approach? O Social justice approach Moral rights approachBusiness ethics approach utilitarian approach 4 The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called o corporate audit going green corporate services corporate social responsibility Of the three levels of strategy that are part of an organizations decision-making hierarchy, which level develops annual objectives and short-term strategies in such areas as produc tion, operations, and research and development, finance and accounting, marketing, and human relations? O Functional Business ManagementCorporate 6 Which level of strategy uses a portfolio approach? Operational 7 This statement of a company's philosophy usually appears within the mission statement and specifies basic beliefs of a firm. O Company sponsor Company slogan Company commercial Company creed 8 Which law revised and strengthened auditing and account standards? O National Environmental Policy Act of 1969 Carbines-Solely Act of 2002 Federal Fair Trade Act of 1986 Truth in Lending Act of 1968 For the past 28 years, BBC, Inc. Has made a significant investment of time, money, and there resources to increase the literacy rate in adult Americans.This represents which of these principles of successful collaborative social initiatives? O Leverage core capabilities. Identify a long-term durable mission. Weigh government influence. Assemble and value the total package of benefits. Inco rrect 10 This statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future. O Values statement Company statement Vision statement Mission statement 11 Which of the following strategic decision makers implement the overall strategy? Corporate managers Functional managers Business managers Board of directors 12 The behavioral consequences of strategic management are similar to those of o authoritative decision making participative decision making autocratic decision making centralized decision making. Quiz The most critical quality of ethical decision making Is objectivity economics expeditions consistency Correct 2 A major consequence of the Carbines-Solely Act of 2002 has been the o political fallout in congress super growth In accounting firms In the U. S. Reorganizing of the governance structure of American corporations o outsourcing of jobs in lower wage countries 3 Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people Is what ethics approach? O Social justice approach Moral rights approachBusiness ethics approach utilitarian approach 4 The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called o corporate audit going green corporate services corporate social responsibility Of the three levels of strategy that are part of an organizations decision-making hierarchy, which level develops annual objectives and short-term strategies in such areas as produc tion, operations, and research and development, finance and accounting, marketing, and human relations? O Functional Business ManagementCorporate 6 Which level of strategy uses a portfolio approach? Operational 7 This statement of a company's philosophy usually appears within the mission statement and specifies basic beliefs of a firm. O Company sponsor Company slogan Company commercial Company creed 8 Which law revised and strengthened auditing and account standards? O National Environmental Policy Act of 1969 Carbines-Solely Act of 2002 Federal Fair Trade Act of 1986 Truth in Lending Act of 1968 For the past 28 years, BBC, Inc. Has made a significant investment of time, money, and there resources to increase the literacy rate in adult Americans.This represents which of these principles of successful collaborative social initiatives? O Leverage core capabilities. Identify a long-term durable mission. Weigh government influence. Assemble and value the total package of benefits. Inco rrect 10 This statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future. O Values statement Company statement Vision statement Mission statement 11 Which of the following strategic decision makers implement the overall strategy? Corporate managers Functional managers Business managers Board of directors 12 The behavioral consequences of strategic management are similar to those of o authoritative decision making participative decision making autocratic decision making centralized decision making.

300 †Rationalism vs Empiricism †Summary and History Essay

What is reality really like? A current running through much of the philosophical thinking around the time of Socrates and Plato was that there is a difference between how the world appears and how it is. Our senses reveal one layer of reality but it is our minds that penetrate deeper. The world of appearances is a world in flux but underneath there must be a stable reality. For there is much that is unchanging. We recognise kinds of things – badgers, daffodils, mountains – and whilst members of these kinds are born, change and die, and differ from one another in ever so many ways, the kind-defining essence doesn’t change. We see here the key rationalist idea that knowledge is a priori knowledge of necessary truths Plato said that kinds were defined by the transcendental forms. He presented a number of arguments for the existence of these things. Prior to our incarnation, our souls existed in the realm of forms where we learned about these essences. In our terrestrial state, we cannot recall what we know. Socrates considered himself a â€Å"midwife to knowledge† instead of a teacher, helping his interlocutors to draw out what they don’t know that they know. The example of Meno and the slave-boy shows this idea clearly. Like many philosophers, Plato was also fascinated by mathematics. We are able to tap into a universe of truths that are non-sensible: we do not see numbers and we do not see the perfect geometric forms. Once again, we see the difference between the powers of the mind and the powers of the senses. It was in the 17th century that the debate between the rationalists and the empiricists came to a head. Philosophers such as Descartes and Leibniz emphasised the power of reason over the senses. Descartes argued that our senses were fallible and that we could not rule out the possibility of the demon deception hypothesis on the basis of sensory evidence alone. Descartes argued that he knew he existed, as a mind, on the basis of reflection alone: when I think, I cannot fail to be aware of myself as existing as that thinker (cogito, ergo sum). Having proved that he exists, Descartes argued that God exists. Since God is no deceiver, he would not have given us senses that systematically mislead. But let us not overemphasise the powers of the senses. Descartes argued that even with material things, it is reason that exposes their essences. In his piece of wax reasoning, he argued that the senses merely reveal a succession of impressions: it is reason that grasps the underlying and enduring substance as extended (and filled space). Plato and Descartes believed that we are born with concepts and knowledge. In Descartes’ case, there was a religious motive: we are all born in the image of God. We discover more about the world primarily through metaphysical reflection. The philosopher Francis Bacon, an early empiricist, famously dismissed this rationalist approach to knowledge. He compared rationalists to spiders who spin â€Å"complex metaphysical systems out of their entrails†. Empiricists get their hands dirty: like bees gathering pollen, they gather knowledge about the world and only then reflect on it. Around the same time as Bacon, many new discoveries were being made that shook the prevailing views of reality. The Earth was dethroned from its position at the centre of the universe by Copernicus. A new star (a supernova) was observed by Tycho Brahe in 1572 – yet the heavens were supposed to be timeless and unchanging. Galileo discovered the moons of Jupiter – again, everything clearly didn’t revolve around the Earth. Later in the 17th century, scientist-philosophers such as Newton, Boyle, Gassendi and Huygens would revolutionise our understanding of reality. The original empiricist manifesto was written by John Locke. In his Essay Concerning Human Understanding, he sought to show how a mind that was blank at birth – a tabula rasa or blank slate – could come to be filled. His first targets were the innate concepts and knowledge (‘ideas’) of the rationalists. There are no such things. There are no truths everyone agrees on. Many people fail to grasp the supposed metaphysical truths. Instead, our senses deliver ideas to us. We store them, abstract from them to form general ideas, and compound and mix them to generate new ideas. Like Lego bricks, we build the meagre sensory data into ever more complex structures. Even Leibniz thought Locke was onto something here. He claimed that our minds were like blocks of marble that had to be carefully chiselled at to reveal the hidden structure (the innate truths). It is hard work and not everyone will end up well-chiselled. Hume took empiricism to its limit. Where Locke talked indifferently of ideas, Hume distinguished impressions and ideas. Impressions are the direct deliverances of the senses and are forceful and vivid in comparison to ideas, which are the copies our minds makes. (He also agreed with the Empiricist Berkeley that Locke’s theory of general ideas was wrong. We do not abstract from particular ideas to a general idea but use a particular idea in a general way via a general name. ) What about the precious necessary truths philosophy is supposed to study? Locke argued that once we have ideas in our mind, our mind will perceive the necessary connections between them – e. g. that a triangle has internal angles that add to 180o? But where does the idea of necessity come from? Hume provided an answer. He distinguished statements into two categories: those expressing relations of ideas (analytic) and those expressing matters of fact (synthetic). The analytic truths express mere definitions: we simply are aware of an association between terms. The synthetic truths are the contingent truths. So what happens to interesting necessary truths, such as God exists or nothing exists without being caused to exist? Hume argued that if these weren’t analytic – and they aren’t – they aren’t necessary. We feel that they are necessary and this is all necessity is: a psychological property. When we say that X caused Y, we think we have said something about the universe. We think we have seen an example of a law of nature (e. g. the water in the bucket froze because it was cold exemplifies the law water freezes at 0oC). Science investigates these laws. Hume said that causation was â€Å"all in the mind†. We see one thing after another and when we’ve seen instances of a regularity enough, we develop the feeling that one thing must be followed by the other. Hume, like Locke, emphasised how all we can be certain of are our impressions – how the world seems. Scientists are really investigating how the world appears: they can never be certain that the world really is the way it appears. So, empiricism seems to lead straight to scepticism about the external world. Kant objected strongly to this. Science really is studying the external world and there really is an external world for it to investigate. Kant brought about a revolution in philosophy (he called it a â€Å"Copernican revolution). He argued that the empiricists and rationalists were both right and wrong. The Empiricists were right: science requires the study of the world and the world is brought to us via the senses. The Rationalists were right: our mind is not blank but contains structures that enable us to interpret the stream of data from the senses. We may liken the mind to a mould and the data to jelly: one only has something structured by combining both. Or: the mind is a computer with an operating system and the data is the input from the user. A computer with just an operating system is inert. A computer into which data is inputted but which has no operating system is just data: it cannot be interpreted. Only when you combine both do you get something useful. Our minds contain the â€Å"structures† for space, time, objects and causation, for example. (In Kant’s terminology, space and time are the pure forms of intuition whereas the structures for objects and causation are pure concepts of the understanding. ) This means that we experience a world of spatio-temporally located objects in which causation happens because this is how our minds make it appear. Does this mean that the world as such is â€Å"all in the mind†? Or is the mind somehow â€Å"tuned† to the structure of reality, so that our pre-programmed minds mirror the structures of reality? This is a very difficult question over which there is no agreement amongst experts. The Empiricist movement came back with a vengeance in the 20th century. Philosophers such as Bertrand Russell agreed with Hume that our knowledge begins with our knowledge of sense-data (classical empirical foundationalism). Armed with new discoveries in mathematics and logic, and backed by the successes of science, the logical positivists argued that the only proper way to investigate the world was the scientific way. If I say p and p is synthetic and there is no objective, scientific way to verify my claim that p, then my claim is meaningless. (This is the celebrated verification principle). So, if it is true that there atoms, we should be able to find empirical – sensory – evidence of them. If it is true that nothing happens without being caused to happen, then we likewise need scientific evidence for this. We cannot discover whether it is true by pure reason. The Logical Positivist movement failed. There is much that seems meaningful that is not objectively verifiable by the senses, such as the occurrence of private sensations. The principle makes it impossible for general claims such as â€Å"all mammals are warm-blooded† to be true, as we cannot verify all of them. The very verification principle itself fails its own test! The Logical Positivists responded by watering down their principle: a meaningful claim is one we could gather some evidence for in principle and the principle itself is special – exempt from this rule. But it was not enough. (* Then Quine argued that the fundamental division between analytic and synthetic sentences was incorrect. Analytic sentences cannot be false. But no sentence enjoys this privilege. As we learn more and more, truths we thought were beyond doubt are rejected. Once upon a time, we would have thought it analytic that no object can be in two places at once or that there is no fastest velocity. Quantum physics and general relativity theory show that they are not true. Instead, we should have a â€Å"web of belief†. At the centre are those sentences least likely to be revised – our â€Å"core beliefs†. As we move out, we find those sentences that would be easier and easier to accept as false – that would cause less and less disruption to the rest of what we believe. ) In the 1950s, Chomsky became famous for suggesting that we are not born as blank slates when it comes to language. We are born knowing the fundamental structures of human language. When we are young, we hear our mother tongue and use our knowledge of language to pick up our language very quickly. (At 24 months, the average child understands 500-700 words; at 36 months, 1000; at 48 around 2500-3000; at 60 around 5000 words: that’s around 7 words a day between 3 and 6). More recently, studies have shown that children are born with brains structured to â€Å"expect† the world to behave in certain way. Very young children expect objects to persist over time: not to disappear and reappear at two different places, for example. Is this a revival of rationalism? Not according to many people. Rationalists argued that we had innate concepts and knowledge. By reflection, we can discover them and manipulate them to gain new knowledge. But our â€Å"knowledge of language† is altogether different. None of us can easily articulate the rules we follow in generating syntactically-correct English. (And certainly none of us at all can articulate the â€Å"common structure rules† to all human languages. ) Our brains are certainly pre-programmed, but only perhaps in the same way that a computer is pre-wired: clearly something has to be there but nothing as advanced as software. So where are we today? No side is â€Å"victorious†: this would be to grossly over-simplify the debate between the empiricists and the rationalists. We definitely have minds in some way â€Å"ready† to receive the world – hardly surprising, perhaps, given the time it has taken for us to evolve. But when it comes to working out what is true? Few philosophers are rationalists in the old-fashioned way. There is no sharp division between metaphysics and science: our study of reality cannot be done from the armchair alone. But our capacity to grasp abstract mathematical truths has always been difficult to explain from an empiricist perspective. We seem to have an access to a mathematical realm and a cognitive or intuitive access instead of a sensory one. You can’t see numbers, after all, and it is not easy to say what we could â€Å"see† that would lead us to generate the ideas of numbers.

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Industrial Revolution and its Effects on Science - Literature review Example Scientific research leads to the advent of numerous devices like the telephone, phonograph, elevator, ice machine, gasoline-powered cars, and light bulbs, to name a few. In the field of entertainment, new technologies such as the radio and moving pictures became popular. The huge improvements in the process of obtaining and working on raw materials affected primarily metallurgy and chemistry. Applied first in coal mining and textiles, the new techniques, new machines, and new methods rapidly spread into other industrial areas. The application of steam to transportation led to the railroad system, which in turn generated dozens of other technical changes in iron and steel, bridge building, communication and organization ("The Industrial Revolution"). An increase in scientific publications was facilitated by the network of informal societies like the Lunar Society of Birmingham, in which members met to discuss science and its application to manufacturing. Some of these societies published volumes of proceedings and transactions, new inventions, as well as papers about them. Scientific research post-Industrial revolution has also resulted in advancements in chemical and biological warfare as well as in nuclear weaponry. The term Romantic covers most of the music, art, and literature of Western civilization from the nineteenth century.

Common Information Security Threats Essay Example | Topics and Well Written Essays - 750 words

Common Information Security Threats - Essay Example Example in this sense includes interprocess messages. Other data susceptible to compromise from attackers include, information prepared by a program, and stored. In most instances, the data is modified by the hacker. The modified data provides the hacker a chance to exploit the organization’s program. Additional threat in this light involves direct modification; this enables hackers to initiate other indirect modifications. Example includes altering the internal program information. The altered information makes it easier to create a code that operates arbitrary; as a result, an attacker can add an admin user not authenticated by the systems database. Threats facing service availability Computer and network threats may involve an attack to paralyze service available, such activity halts application functions. In other occasions, an attack on service availability slows down the server. As a consequent, authenticated users are unable to access the server. Compromising service av ailability involves convincing others to hack the firm’s server, attacking bugs, and particularly, the networking stack. System integrity threats This threat, involve altering the organization’s system to create a system that is not trusted. Compromise on the integrity of network systems may involve acts such as creating a malicious code, using root access. The intention, involve enabling the system to permit the code used by the hacker. The hacker may capitalize to create a malicious code, as a result of buffer overflow. The moment the hacker accesses administrative control of the firm’s network system, it becomes difficult to mitigate such threat. Additional threat, may involve impersonation of the server by the hacker; as a result, the hacker can retrieve an authentic password and username. This allows the attacker to obtaining the status of a legal user. An unauthorized user can also alter the firm’s software to prevent certain operations. Example inc lude, repudiating the use of a security item such as credit card. Values for threat and vulnerability Investing on controlling threats and vulnerability within any organization is crucial in terms of minimizing attacks on the information security systems. In essence, it enables the company to prepare adequately, and prevents the anticipated risks. Further, Identifying threats and vulnerability assist in planning for appropriate security tests. This allows the firm to put in place effective measures to minimize security threats on a long- term basis (Jenkins, 1998). Risk management techniques The appropriate risk management techniques for organizations, involve implementing programs, efficient in terms of protecting information systems. This requires a focus on a risk management policy geared toward establishing a cost-effective security system. Further, appropriate management

Isalmic Studies Essay Example | Topics and Well Written Essays - 1000 words

Isalmic Studies - Essay Example Be it in-law or in blood. Thus, Shi'ites could have descended from the bloodline of the prophet Muhammed, peace upon him. This poetic piece of the Qur'an is quite glaring substantiation to the idea of the Shi'ite. Their shadows may mean descendants, mornings may mean children and young ones, and afternoons may mean the middle and old aged. "And to Allah (alone) falls in prostration whoever is in the heavens and the earth, willingly or unwillingly, and so do their shadows in the mornings and in the afternoons (Surah 13:15), and "whosoever is saved from his own covetousness, such are they who will be the successful" (Surah59:9) In the 7th century, after the death of the prophet Muhammed, peace upon him, a void was left to his position as a leader of a Sunni community. It is a population of believers in Islam. This was initially filled by his friend and father-in-law Abu Bakr. He is the father of Aisha who is the second wife of Muhammed, peace upon him. After Abu Bakr, the leadership was passed on to three more unidentified Muslims. The same post was accepted by Ali the son-in-law of Muhammed, peace upon him. He is the husband of Fatima. Fatima was the daughter of Muhammed, peace upon him, with Kadija. Kadija was the first wife of Muhammed, peace upon him. ... al, 1989). Khawarij in Arabic Kharijite meaning one that departs, dissenter, a member of a Muslim secessionist sect establishing a radically democratic reform community in the 7th century (Webster's Third New International Dictionary, Unabridged). It can then be synonymous to Shia. It is a group originating in the controversies over leadership of the community (The Encyclopaedia Americana International Edition USA, 2002).There were two contenders to the Caliphate then. First the Umayyad's who were a family of power (Perry, 1989). They succeeded in assuming the leadership. Second the Shi'a, Shi'ites, proponents of ascendancy (Perry et. al, 1989). They must be the descendants of the prophet Muhammad, peace upon him. They tried but failed to retake the post (Perry et. al., 1989). Eventually they turned out into Khawarij because they departed. They established a radically democratic and puritanical reform community (Webster's Third New International Dictionary, Unabridged). They adopted some philosophies. They evolved practices different from those of traditional Muslims, known as the Sunni. They did not acknowledge the Umayyad's (Perry et. al. 1989). Over the years, the Umayyad's held the highest position of the caliphate. It gained the support of the greater part of Muslims who were all Arabs (Perry, 1989). So, they to all intents and purposes made extensive triumph escalating Muslim dominion. However, the Umayyad's never saw their inaccuracy. First, it repositioned the Muslim seat of power from Mecca to Damascus in Syria. Second, it gave only Arabs the holdings of prominent positions in the hierarchy. This was to the bitterness of its new members. They were

Power point presentations PowerPoint Presentation

Power point presentations - PowerPoint Presentation Example PowerPoint format has limited ability to accommodate relatively large information per slide. Besides, the graphical and statistical holds marginal content, which encourages bulleting form of presentation (Doumont 67). PowerPoint is criticized for its inability to allow for faster information transfers, and bogging down of the viewers or presented following the saturation of the slides. According to Tufte (5-6) in his theory referred to as â€Å"cognitive style of PowerPoint†, he asserts that the biggest crime leveled against bulleting presentation is the ability and tendency to â€Å"dilute thoughts†. He criticized PowerPoint because bullets were profound of disorganizing speakers while encouraging generic, simplistic and superficial thinking, which in turn ‘make us stupid’. The same sentiment were echoed by Harvard Business Review, by indicating that bullet statements are incomplete as it fails to state the critical assumptions as well as leaving the relationship unspecified. PowerPoint presents data in a monolithic manner which is historically outlined in a basic linear relationship and is generally acceptable. However, given the complexity of the results, the outcomes should be determined in a more complex multi-linear relationship. PowerPoint presents limited ideas and concepts which potentially limits the smooth flow of information. Tufte proceed by pointing out that in general, all the slides used by PowerPoint have a limited rate of information transfers compared to formal talk since a normal slide can only show a maximum of forty words, which only constitute eight seconds of any reading material (Tufte 16). Though this may be a significant tool of jarring the memory and organizing talks, the content is inadequate in case of a complex budget argument, solving non-linear multifaceted issues and intricate problems. In conclusion, the adoption of cognitive style of bullet presentation in our learning institutions is a

Liturgy and the Microphone Coursework Example | Topics and Well Written Essays - 1500 words

Liturgy and the Microphone - Coursework Example Experience would tell me that an effective sermon touches certain domains of the mind and the heart and provokes past as well as present personal issues. These issues may refer to encounters of pain, happiness, or grief. Most of all, they refer to matters pertaining to spirituality and how it can be strengthened. Eliot describes such a phenomenon as the workings of the â€Å"auditory imagination† in which the mind seems to travel back in time and results in a merging of earlier and current times (qtd. in Mcluhan 107). As the words lull in the distance, a kind of progression takes place especially when the message is relevant to what has happened or what is presently happening in the person’s life. The microphone then is like an instrument in neuro-linguistic programming that is often used as a therapeutic intervention to deal with various psychological problems. By listening to a psychotherapist, the person is being guided to a particular place in his consciousness that will give him access to personal issues and gradually attempt to resolve them in the same plane. However, the depth of mental and emotional processing that will take place is still dependent on the listener’s willingness to focus on what is being said. If the person is not really interested in the message or is too distracted by other thoughts to allow anything else to sink in, the volume and quality of the sound produced through the microphone will not matter to any extent. As such, the microphone may involve a public address system during the mass, but the overall experience in consciousness is still private and individual. Similarly, I disagree with Mcluhan’s contention that the use of the vernacular pace through the microphone discourages meditation unlike what is happening during a relaxed Latin Mass (Mcluhan 110). Among all the church goers, only a few could comprehend Latin and cannot start then to

Alcohol and the average teen Essay Example for Free

Alcohol and the average teen Essay Many teens today face the situation of alcohol and alcohol abuse. Although we cannot make their choices for them, we can persuade them into not taking alcohol by knowing the risks first; a lot like warnings on smoke packages. Alcohol can have a big affect on the adolescent mind. The brain of a an average human being keeps developing to the age of adolescence; people believe that the brain stops developing at the age of adolescence, but in fact, the brain develops into the early 20s. At the age of adolescence, the brain goes under remodelling and rewiring. The underdeveloped brain of an adolescent can suffer irreversible brain damage and may have long lasting effects on the brain. That is why there is an age limit of 19 in Canada and the age limit of 21 in the United States. Many side effects of drinking alcohol are: slurring of words, memory loss, difficulty walking, blurred vision, slow reaction times, dehydration, blackouts(being unconscious) and even death. Alcohol is a dangerous thing a teens should not take the risks. Long term effects of alcohol unintentional injuries: car crash, falls, burns. e. t. cintentional injuries: firearm injuries, sex assault and domestic violence increase on the job injuries and loss of productivity increase of family and relationship problems alcohol poisoning high blood pressure, stroke and other heart diseases liver disease nerve damage sexual problems permanent brain damage mouth and throat cancers. Short term effects of alcohol slurred speech drowsiness vomiting diarrhea coma blackouts unconsciousness blurred vision and hearing problems breathing difficulties After drinking alcohol, many people experience difficulty to walk, unable to gain balance, motor control, timing and awareness. This is because your body will not completely absorb all of the alcohol; some of it will travel into the brain and into your cerebellum. Your cerebellum controls motor control, awareness, coordination and thoughts. The alcohol will tend to make your hands shake a lot, unable to pick up stuff and to lose balance and maybe even fall. After you drink alcohol(ethanol), reaction time or reflexes slow, because the cerebellum controls awareness which is affected by alcohol. For example, after drinking large amounts of alcohol, a person would often stumble, lose control and fall over. A person might not be aware that they are drunk until they wake up from a hangover. A second example for motor control is when a person has no control of their hands and cannot grasp at any object. One more example of balance is that a person has difficulty walking, often grabbing objects to support their body. Drinking alcohol can have effects such as mood swings, and unable to control one’s self and can sometimes become very violent. The frontal lobes control planning, forming ideas, making decisions/judgement and using self control. Alcohol disrupts the frontal lobes and can create these effects. It is illegal to drive while having more than 0. 08 % blood alcohol concentration because the alcohol will affect decision making while driving and become very dangerous if poor decisions are made. Violent tendencies also come from the induce of alcohol. Two thirds of victims who suffered violence by an intimate have reported alcohol has been a factor. Drinking alcohol can also have suicidal thoughts and attempts. In 2002, 3 million youth were at risk of suicidal attempts. The suicidal thoughts and attempts are because the frontal lobe controls thoughts and judgement while under the influence of alcohol. An example of poor decision making is when a person decides to jump down two stories from a balcony. An example of mood swings is that a person will be happy when drinking, but depressed later can be common effects. An example of self control, is when a person has violent rages that he/she cannot control that causes reckless damage. When a person thinks of an action, their body will act it out. The brain sends messages through the spine and to a certain part of the body carrying out the instructions through a set of nerves in the nervous system. Alcohol slows down the central nervous system which makes actions/movements, speech and thoughts slower by inhibiting signals between the head, spinal cord and nerve endings . Alcohol is a central nervous depressant and have life threatening effects on the bodys nervous system. The nervous system takes more damage than any other part of the body. Alcohol decreases the central nervous systems activity, and reduces anxiety, tension, and inhibitions. Drinking on a empty stomach can make the alcohol rush through your bloodstream faster, although drinking while eating doesnt necessarily mean that you wont get drunk. Stroke, heart attack and dementia can be the results of alcohols effect on the nervous system. Another example of when alcohol acts on the nervous system is when your words slur and vision will start to blur. Memory loss and unconsciousness/blackout can happen when a person drinks too much alcohol. The alcohol affects the hippocampus part of the brain, and is located in the medial temporal lobe of the brain. The hippocampus is vital to learning and memories and also vulnerable to chronic alcohol consumptions. When induced alcohol, it can affect the brain and can make you forget the recent memories of events. And having drunk alcohol has been shown to decrease the volume of the hippocampus; having induced too much alcohol in very little time can make you black out and forget whole events. If alcohol damages the hippocampus, people may find hard to grasp at memories and may find it hard to learn. This affects teens because of learning disabilities which could make them fall behind in school. An example of memory loss is, when Joe stays at his friend Bobs house, but he got drunk, passed out and woke up the other day not remembering what he was doings at his friends house. Alcohol can affect the hippocampus and affect your learning and memory. Blood pressure, hunger, thirst and the urge to urinate, even death are the effects of alcohol on the hypothalamus. The hypothalamus controls/ regulates the bodys functions. Some of the functions that the hypothalamus performs are: autonomic nervous system controls that help regulate eating and drinking, controls body temperature, body fluid, electrolyte balance and weight. When teens drink, they get a warm feeling inside their body. What actually happens is their blood pressure and body heat are rapidly decreasing. Death occurs because the body temperature and blood pressure are dropping, also because there is too much alcohol in ones system(alcohol blood concentration 0. 40%) Each year, approximately 5, 000 youth die from alcohol. Hunger and thirst occur because the hypothalamus regulates eating and drinking and is disrupted by the alcohol. That is also the reason for the urge to urinate because of the regulation of bodily fluids. Alcohol can affect your hypothalamus and disrupt your bodys natural functions. unconsciousness, low body temperature and slow breathing are the effects of alcohol on the medulla. The medulla controls automatic functions such as breathing, consciousness and body temperature. By acting on the medulla, alcohol induces sleep, which causes blackouts and unconsciousness. This also means that a person’s breathing would be affected and would be life threatening because their breathing would slow. A persons body temperature also decreases below normal creating hypothermia, especially if the person drinks in cold temperatures. Alcohol is a life costing drug that should be precautioned. Alcohol and the body Alcohol also has huge impacts on health and the human body. The alcohol first passess through the mouth and into the body. From there, it goes into the stomach. Some of the alcohol goes into bloodstream in the stomach, but most of it goes on to the small intestine. In the small intestines, the alcohol enters the bloodstream through the walls of the intestines. Then, the heart pumps the alcohol throughout the body. Next, the alcohol reaches the brain. After that, the liver works to oxidize the alcohol at a rate of 0. 5 oz per hour. Finally, the alcohol converts into water carbon and energy. Health problems that alcohol can cause are: high blood pressure, osteoporosis(bone disease), stroke and cancer, including breast cancer. Alcohol can have big impacts on the body. Alcohol can has huge impacts on the heart and health. The heart is a pump for your blood to flow throughout your body and is the biggest muscle in your body. The effects of alcohol on the heart can cause good and bad effects. The benefits of drinking alcohol are: youre less likely to get cardiovascular disease. One way is that the alcohol can increase good cholesterol which prevents clots and heart attacks. There are also many dangerous effects of alcohol on the heart when heavy alcohol consumptions occurs: excessive intake of alcohol will more likely give you high blood pressure and puts extra strain on the heart, increases the amount of fat circulating in the bloodstream, people who drink too much will increase their risk of experiencing stroke and would cause atrial fibrillation-irregular heartbeats which could increase stroke. Alcohol has both benefits and risks depending on the consumption. Through the pathway of alcohol, it passes through the digestive system. The alcohol can irritate the stomach, causing it to produce more acid than usual, causing inflammation of the lining of the stomach. The side effects are stomach pain, vomiting, diarrhea and in heavy drinkers, bleeding. The long term consequences of alcohol are the increase of getting cancer of your mouth, tongue, throat, stomach and pancreas. Alcohol can also make it difficult to digest food and absorb any nutrients from the food you just ate. This is because the alcohol reduces enzyme production in the pancreas making it hard to break down and absorb the fat and nutrients. A possible way to protect your stomach is to eat rich carbohydrates and drink a lot of water that would slow down the the rate of which your body absorbs alcohol. Death is possible too. If your unconscious, it is possible that you will throw up in your mouth and die of choking on the vomit; it would be stuck in your respiratory system and your lungs would not get air. Alcohol, if not, is a very unhealthy substance to your stomach and digestive system. Your liver is one of your most vital organs in your body. Your livers main job is detoxification-to filter your blood for toxins coming from the digestive tract. Liver disease is used to describe the damage done upon your liver from the alcohol. There are two main types of liver disease: acute meaning liver problems develops over a few months and chronic liver disease is damage done to the liver over a number of years. Some reasons why alcohol causes liver disease are: 1. Oxidative stress. The liver takes up a lot of stress filtering the alcohol and the chemical reaction can cause damage to the cells. This could cause inflammation and scarring as the liver tries to regenerate itself. 2. Alcohol causes damages to the small intestines releasing bacteria that is carried out onto the liver. Long term effects on the liver can cause many liver disease, fat deposited due to absorbing of alcohol leads to fatty liver disease and cirrhosis-a complete shutdown of the liver because it is so damaged. Heavy alcohol consumptions can have a great deal to the liver and your health. Alcohol also damages the kidney. Whether it’s acute or chronic alcohol consumption, the alcohol will damage the kidneys. The functions of the kidneys is to filter blood-the kidneys remove metabolic waste, controls the body’s fluid balance, regulates the balance of electrolytes, regulation of blood volume and pressure and maintaining electrolyte levels in blood. As the kidneys filters blood, urine is created and stored in the kidneys’ pelvis. Alcohol can cause all kinds of damage to your kidneys. Alcohol alters the filtering system of the kidneys and damages the balance of water and ions in the body. Drinking alcohol can cause high blood pressure and is the second leading cause to chronic kidney disease. The alcohol also alter filtering levels that will increase urination when drinking which is why you have to go to the washroom every five minutes, but is important to keep hydrated because by urinating, you get rid of your body’s water. Alcohol impacts the kidneys and kidneys are vital to the human body. How alcohol impacts teens and families Alcohol impacts teens and families a lot. Alcohol abuse among teens is a common problem. Statistics say that 80% of high school students report drinking alcohol and 40% of high school students report trying alcohol by the eighth grade. Some effects of alcohol abuse are emotional problems. Alcohol abuse can cause emotional problems like depression and anxiety. Alcohol abuse can cause severity in these problems. Statistics say that eighth grade girls that have alcohol abuse are more likely to attempt suicide. Some of the reasons that teens drink are: peer pressure. E. x. Your friends are all drinking and youre the one who doesn’t. Your friends will make fun of you and say you’re a loser. Fun and adventure. E. x. You want to try beer of alcohol for fun or for adventures and you try a sip. Then gulps and are not able to control yourself. Curiosity. E. x. You’ve seen them in the television. You’ve seen it in movies: people(mostly adults) drinking alcohol and getting crashed. Your parents warned you about the effects of alcohol and becoming an alcoholic. But you still wonder what it feels like to drink a sip of alcohol. So you take a bottle of beer take a drink. You get a warm feeling inside. Then you can’t control yourself and drink way too much and have a hangover. Self esteem. Some teens have a low self esteem and they want to boost it. Drinking alcohol will not boost self esteem, but causes depression instead. To cope with stress. E. x. You are under a lot of stress from school, relationships, e. t. c. When drinking alcohol, a feeling of happy and carefree. Scientists have discovered that drinking alcohol releases serotonin which is a happy chemical. Alcohol also affects teens when driving. It is not a good idea to drive with someone who is impaired that drives. Having more than 0. 08% of blood alcohol concentration can affect judgement, judgement to know if you’re intoxicated , especially when driving and is considered illegal to drive with above 0. 08% blood alcohol concentration . Statistics show that in 2010, 10,228 were killed in alcohol impaired driving crashes, almost one third of all the traffic related deaths in the United States. Impaired drinking continues to be the number one road safety issue in Canada. Alcohol also affects the family around you. When teens are killed in car accidents, their families are greatly impacted. The family would be burdened with sadness as they hear the police tell that your son or daughter was killed by drunk driving and would never forget. Not only does it impact parents, but children as well. There’s a same possibility that the parents/ guardians could’ve died in a car accident as well. The children have to take care of themselves and for each other now that their parents, unless taken to foster parents and can sometimes never recover from the tragedy. Not only does drunk driving affect families, but alcoholics too. Alcoholism is a family disease that affects everyone in the family. Usually, the alcoholic doesn’t know that they’re an alcoholic until it’s too late. The child works extra hard trying to be a perfect that they don’t upset the alcoholic, but always takes the blame is called the scapegoat. The other family member tries to make the alcoholic drink more and tries to hide the fact that alcohol is the problem and is called the enabler. Alcohol impacts teens and also families as well.

Romeo and Juliet act 1 scene 5 Director Notes Essay Example for Free

Romeo and Juliet act 1 scene 5 Director Notes Essay You will be playing the part of Romeo in my adaptation of Act 1 scene 5 of Romeo and Juliet. In order to play the part effectively it is vital that you understand a number of things about Romeos character and the play and how I wish you to act the role. To summarise the narrative so far you need to understand the themes presented to the audience in the first Act of the play. The themes have been tragedy, fate and love. Throughout the first act the audience have explored the setting of the play which is in Verona, a romantic, catholic city that strongly reflects many of the key themes in the play. Information regarding the characters, location, period of time and family life necessary to effectively understand the play in its true context. Shakespeares England was Elizabethan England and therefore the audience should be aware that the play will be reflective of the period of time it was written in. Women in Elizabethan times were often unattainable and withdrawn from the men and marriage was not commonly about love. Therefore Juliet is justly concerned when the nurse tells her Romeo who she loves is The son of your great enemy. Juliets concerns are not only because of the feud between the Montagues and Capulets it is also because women had little control over who they married. Courtship was the process commonly practised in Elizabethan times between noble men and women at a time when people rarely married for love. Marriage was viewed as a business proposition as great fortunes could be at stake through inheritance. The economics of marriage were ingrained into society so emotional and physical desires of a man or women were less important this was reinforced by religion at the time as it was thought people should have control over their desires. The church had a significant impact on the behaviour of people at that time. People were expected to be restrained, moral and to be seen to do the right thing at the time. Women were especially repressed through a male oriented church. Young women were expected to be submissive and primarily concerned with domestic life. Women were not commonly educated formally and any education they did receive would revolve around domestic tasks and proper manners, so they could not dishonour their families. Family honour was regarded very important especially among wealthy, noble families as it was seen as essential maintaining their security and that of future generations. The emphasis on family honour explains why Tybalt is so quick to react angrily at Romeos presence at the masque: Now by the stock and honour of my kin, To strike him dead I hold it not a sin. You gain access to the Capulet celebration by disguising yourself as a pilgrim. Pilgrims, to show their faith made long journeys to the shrines of the Holy Land. They brought back palm leaves as proof of their visits, and so were known as palmers. When acting the role of Romeo you should explore his responses to the circumstances of the play, which will give you an insight into his character and motivations. Romeo is a young member of the Montagues a noble family who are in high social standing therefore you would have good manners and a good education. Romeo has a dramatic response to his feelings towards Juliet when he first sees her and his language is an example of hyperbole which demonstrates the passionate and impulsive side of his character which I would lie you to portray when acting the role. The hyperbole of the language should be reflected when you speak the lines O she doth teach the torches to burn bright in an exaggerated and passionate way. Romeos romantic nature is also a key factor you should consider when developing this character his response to her beauty is to exclaim: Did my heart love till now. It would be appropriate for you to speak this with your hand on your heart which would symbolize to the audience that your words are heartfelt. You should also think about the response of other characters to Romeo and their descriptions of him. Verona brags of him to be a virtuous and well governed youth therefore though the character can be at times reckless this should not be over emphasised. Romeo appears to demonstrate a strong belief in the role of fate his life He that hath the steerage of my course direct my sail. Shakespeare uses Romeo to develop the theme of fate throughout the narrative and therefore you should present Romeo as having a strong respect for fate and its role in his life. You compare Juliet to a shrine and saint. Religious imagery runs thought your conversation.. I want you to play the role as a knight in shining armour, self assured, loyal, impulsive and passionate and at times hasty. You come from a wealthy, Roman Catholic background and your family is in a feud with the Capulets. . You are a member of the Montagues a high standing aristocratic family. You family is in a quarrel with the Capulets, a noble family which has been going on for generations. You dont want anything to do with the quarrel and keep out of the battles. You are depressed by your unrequited love for Rosaline. You think of Rosaline as a swan beautiful, graceful, and elegant but Benvolio can see the other side of her as a swan haughty, aggressive and arrogant and beyond your reach. When we look at the language Romeo uses talking about Rosaline we can tell that he is acting how he thinks a courtly lover should, it lacks depth and uses lots of oxymorons loving/ hate, heavy/ lightness, sick/health and so on so. He is confused and being artificial. You go to the masque hoping to see Rosaline In scene 1 act 5 when you meet Juliet your conversation is written as a sonnet that were popular and highly esteemed activity in the Queen Elizabeths court.

Umbilical Cord Care Very Important Health And Social Care Essay

Umbilical Cord Care Very Important Health And Social Care Essay Health is the most important, sought-after thing in the world by all, no matter who we are, when well- cared for their earliest years, children are more likely to survive grow up the first month is crucial importance, in terms of health care. The health of women and children is the basis of a healthy family and a healthy nation. This is particularly true of children whose healthy future depends on proper care during the first year life (UNICEF, 2002).Newborns are the blessings for today and tomorrow. The newborns body is most supersensitive, delicate, immature and susceptible from which can easily harmed if not taken care of newborn. The birth of a baby is an event a moment which creates a great joy and wonder of gods gift, a gift of god in the life of parents. From the moment of birth, many parents are loved to involve in the care of the newborn. The first care given to a neonate include placing him/her in a warm environment , suctioning the oropharynx and nose , cleaning the eyes , clamping and cutting the cord ,checking the weight , tying the identification tag and mummifying the baby. First time the mother smiles when the newborn is cry and she forgets the pain. The newborn, once separated from the mother in the process of delivery, undergoes certain fundamental changes in which he/ she leaves the sterile environment of the uterus and moves into the outside environment .This separation occurs through the severing of the umbilical cord. After birth, the cord is no longer needed, and is cut, leaving a short stump Behind on-pathogenic bacteria such as coagulate -negative staphylococci, e-coli, and streptococci, clostrium tetani may also be present on the skin and can track up the umbilical stump causing infection (ZUPAN et a l à ¢Ã¢â€š ¬Ã‚ ¦, 2005). The UNICEF report released at the National conference on child survival and development in New Delhi, claims that out of nearly 26 million children born in India each year, 1.2 million die during the first 4 weeks .This is the 30% of the 3.9 million global neonatal deaths. According to current report (neonatal mortality) of 44/1000 live birth accounts for nearly 2/3rd of all infant deaths (death before the age of one) and nearly half of under five children deaths in India. Indias NMR significantly from 69/1000 live births in 1980-50/1000 -live births in 1990 .In recent years NMR has remained static only dropping four points from 48-44/1000 live birth in 1995 and 2000. The main causes of neonatal deaths are low birth weight and infections (Indian express, 2004). One million newborn infants die every day by multiple of organisms which often enter in to the body via the umbilicus. The other contributing causes of umbilical cord infection includes maternal factors like maternal infections e.g. amionitis, repeated vaginal examinations during labour, duration of rupture of membrane, unhygienic practice of delivery, delivery conducted by untrained dais, environment factors like cleanliness of the ward and caregiver with severe infection, upper respiratory infection and neonatal factors like small for gestational age, preterm newborns ,birth condition during labor like me conium stained liquor, umbilical cord infection had caused many neonatal death before aseptic technique were used .In developing countries umbilical cord infections constitute a major cause of Neonatal morbidity and pose significant risk for mortality, in the environment as the umbilical outbreaks of cord infection continue to occur even in developed nurseries (Zupan et al 2000). The hospitalized neonates may get infection from various sources like tube feeding, unhygienic cloth, avoidance of baby bath, using many cosmetics, etc. Environment as the umbilical cord is a means of entry for systemic infective agents that colonize the skin of the newborn. Umbilical cord is the only route of entry for microbes, because it has opening in the umbilicus, even though the cord clamp was there in the cord It is therefore essential to keep the cord clean to prevent infection and promote a normal healing until the stump dries up and falls off by giving umbilical cord care during the transition period. SIGNIFICANCE OF AND NEED FOR THE STUDY In midwifery practices, the newborn care is an important aspect and the kind of care and attention given immediately after birth and later is greatly valued. Umbilical cord care is very important since infections of the cord can be so fatal that it may even lead to the death of the neonate. Despite the importance of umbilical cord care, both traditionally and medically, there have been few randomized trials investigating the impact of different cord care regimen on rates of local or systemic infections, particularly in developing countries (Mullany et al 2003) Also, nursing studies and literature pertaining to the care of umbilical care relatively limited and the procedures adopted for umbilical cord care is varied. The present study intends to investigate the effectiveness of lukewarm water application on the umbilical cord of newborns in terms of occurrence of umbilical cord infection. Bain (1994) undertook a study to find the effect of four different cord care regimens in preterm babies. The evidence of the trail suggested that cleaning the cord with alcohol, wiping and dusting with sterzac powder resulted in less cord related infection and a shorter time for cord separation compared to any other cord care regimen. All these conclusive evidences prove that the policy of leaving umbilical cords untreated is not a safe practice. In many studies reported clean the umbilical cord with warm water compare than antiseptic solution. Antiseptic solution may cause delay in healing and form the pus (NNT 2010). Zupan and Garner (1998) carried out a study on the effectiveness of topical agents for umbilical cord care to prevent cord care infection, illness and death in newborn infants in developed countries. They have included newborns of any gestation, using any of the following interventions topical antiseptic applications. Clean with warm water, Including the newborns who were born outsides well as inside the hospital, the incidence of umbilical sepsis was2001-10 cases,2002-24case,2003- 19 cases.,2004( Jan out) -15 cases. Early onset of neonatal sepsis is clinically apparent within 72 hours of life , with an overall mortality rate of 15-50% .Late onset neonatal sepsis is usually present after 72hours of life and includes nosocomially acquired infections .The overall mortality rate of late onset sepsis is 10-20% Bobak et al (1995).The UNICEF report released at the National conference on child survival and development in New Delhi, claims that out of nearly 26 million children born in Indi a each ye1.2 million die during the first 4 weeks .This is the 30% of the 3.9 million global neonatal deaths. According to the current report (neonatal mortality) of 44/1000 live birth accounts for nearly 2/3rd of all infant deaths (death before the age of one) and nearly half of under five children deaths in India. Indias NMR significantly from 69/1000 live births in 1980-50/1000 -live births in 1990 .In recent years NMR has remained static only dropping four points from 48-44/1000 live birth in 1995 and 2000.India contributes to 20% global birth and highest number of neonatal death within a country, each year, 26 million infants are born in India of these 1.2 million die during the neonatal death period before completing the first four weeks of life. Two newborns deaths occur every minute in this vast country. The current neonatal mortality rate (NMR) is around 40/1000 live birth of less than five mortality rate. Between 1995and 2000, there was only a legible decrease 4 points in NMR from 48-44/ 1000 live birth. The tapering off the rate decline is a cause of concern requiring serious pl anning and newer strategies. The main causes of neonatal deaths are low birth weight and neonatal infections; maternal infections (Indian express, 2004). One million newborn infants die every day by bacterial infection which often enters the body via the umbilicus. The other contributing causes of umbilical cord infection includes maternal factors like maternal infections e.g. amionitis , repeated vaginal examinations during labour, duration of rupture of membrane, place of delivery, environment factors like cleanliness of the ward and caretaker with URI , technical factors like method of cord care , hand washing technique, and transfer of infant and neonatal factors like gestational age, birth condition during labor , umbilical cord infection had caused many neonatal death before aseptic technique were used. In developing countries umbilical cord infections constitute a major cause of Neonatal morbidity and pose significant risk for mortality, in the environment as the umbilical outbreaks of cord infections continue to occur even in developed nurseries (Zupan et al 2000). The traditional practices of cord care in this area include application of hot fermentation (31.5%), use of rag and latern(19.5%), use of Vaseline (9,5%), ash/charcoal(9.3%), groundnut/palm oil (8.3%), use of powder (6.5%),and red sand (3.5%), These practices are harmful because these substances are often contaminated with bacteria and spores, thus increasing the risk of infection.(Konduga local government area of born state-2005) Traditional nursing procedures are being gradually substituted by more modern Practices. As technologic advance, Nursing practices also change. As many routine procedures like predelivery perineal shave, predelivery enema are questioned, the efficacy of the antiseptic solution usage for umbilical cord care has also become a question and a study is necessitated through comparing the existing practices with the key outcomes .Therefore, the investigator strongly felt need to do study, comparing the use of antiseptic solution with lukewarm water for umbilical c ord care in order to find out the effectiveness of lukewarm water. STATEMENT OF PROBLEM An experimental study to evaluate the effectiveness of umbilical cord care using lukewarm water among newborns in selected hospital at Madurai district. OBJECTIVES To assess the umbilical cord after cord care experimental group and control group. To compare the effectiveness of cord care experimental group and control group. To find the association between experimental group with selected demographic variables To find the association between control group with selected demographic variables. HYPOTHESIS There will be significant difference between experimental group and control group after cord care. There will be significant association between experimental group with selected demographic variables. There will be significant association between control group with selected demographic variables OPERATIONAL DEFINITION Effectiveness In this study it refers to the outcome of an experimental study indentified with help of significant difference between tests among newborns. Newborn In this study it refers to the period from birth to28 days of life is called period and the infant in this period is termed as neonate or newborn baby. Umbilical cord care with lukewarm water In this study it refers to warm water with a degree of 70-97à ¢- ¦f or 26-36à ¢- ¦c to clean the umbilical cord and the cord is left dry and open. ASSUMPTION Application of lukewarm water will prevent infection of the umbilical cord. Application of lukewarm water it promotes early healing of umbilical cord. DELIMITATIONS `The study is limited to the newborn of the mothers who had LSCS. The study is confined to selected hospitals. PROJECTED OUTCOME The result of the study would help the investigator to identify the effectiveness of cord care using lukewarm water among newborns. The study will help to promote a early healing of the umbilical cord and to reduce the infections. The findings on demographic variables would help to identify the factors which affect the newborns with infection CHAPTER-II REVIEW OF LITERATURE Review of literature is an important, essential aspect of scientific treatment .It involves the systematic identification, location scrutiny and summarization of the written material that contains information on a research problem. It broadens the understanding and provides the insight necessary for the development of a broad conceptual context into which the problem fits (polit hungler, 1995). A review of related research and non- research literature was undertaken and an attempt was made to organize the materials. This includes Umbilical cord care Review on studies related to umbilical cord care using lukewarm water Review on studies related to cord care. UMBILICAL CORD CARE Umbilical cord Inspect the Umbilical cord area for the correct amount of blood vessels, two arteries and one vein. The umbilical vein is larger than the umbilical arteries. A yellow brown or green tinge to the cord indicates the me conium was released. The umbilical cord should be checked for bleeding or oozing during the early hours after birth. The clamp must be securely fastened with no skin caught and tissue injury. Pathophysiological background The umbilical cord is a tissue, which of consisting of two arteries and one vein covered by a mucoid connective tissue called Whartons jelly and a thin mucous membrane. During pregnancy, the placenta supplies all nutrients for fetal growth and development and removes waste products. Blood flowing through the cord brings nutrients and oxygen to the fetus and carries away carbon dioxide and metabolic wastes. After birth, until the placenta separates and while the cord is still pulsating, a small volume of blood may be transfused from the placenta to the newborn. The amount transfused depends on when the cord is cut and the level at which the baby is held in relation to the mother at the time of cord clamping Umbilical cord healing process The cord darkens and shrivels as it dries and falls off within 7-14 days. The cord should be dry and not have any drainage. After the cord falls, a small pink, granulating area about a quarter of an inch in diameter may remain. This should also be left clean and dry until it has healed (about 24- 48 more hours). umbcord Umbilical cord infection In umbilical cord if the ulcerous area has remained as long as one week it indicates of sign of infection. Source of infection Unhygienic environment of delivery Contaminated cord cutting instrument Infected hands of care giver or infected clothing Causative organisms Staphylococcus E-coli Clostridium tetani Signs and symptoms Swollen and moist per umbilical tissue with redness Foul smelling Serous or purulent discharge Delayed falling of umbilical cord Fever Management Umbilical cord should leave uncovered rather than application of dressing. Systemic antibiotic is given in complicated cases. Complication Jaundice Hepatitis Peritonitis Umbilical granuloma Prevention Aseptic technique and clean practices at birth. Administration of tetanus toxoid to antenatal mothers. Prognosis Prognosis depends upon the nature of infection, intiation of management and nursing care. Prevention of umbilical cord infection is more easy and important in neonates. Cord care DOs and DONTS Dos Cut the cord with a clean instrument. Tie the cord tightly with clean or sterile thread or clamp. Tie napkin or diaper below the umbilical cord. Donts Bandages are unnecessary and may delay in cord healing and introduce infection to the newborn. Alcohol cleaning may delay in healing and cause pus. Apply traditional remedies to the cord may cause infection World Health Organization,  (1999) Current standards of cord care is based on the principles of aseptic techniques. The aim of WHO to prevent the cord infections. However, the introduction of infection in neonatal care unit and well baby clinic for newborns in hospitals in the 1940s increased the risk of staphylococcal skin and cord infections by facilitating the spread of bacteria among infants in hospital. Clean the cord at birth and in the days following birth is effective in preventing cord infections and tetanus neonatrum. Clean cord care practices at birth include washing hands with clean water and soap before delivery and again before cutting and tying the cord, laying the newborn on a clean surface and cutting the cord with a sterile instrument and sterile clamp. Clean cord care in the postnatal period includes washing hands with clean water and soap before and after care and keeping the cord stump dry and exposed to air or loosely covered with clean clothes. If soiled, the cord should be washed with clean warm water (cleaning with alcohol seems to delay healing). The napkin should be folded below the umbilicus. REVIEW RELATED TO CORD CARE USING LUKEWARM WATER Kimberly Dow,(2010 ) reported news about the umbilical cord, After the umbilical cord is cut at birth, a stump of tissue remains attached to the umbilical cord. The cord will dry and shrinks. It is important to keep the umbilical cord stump and surrounding skin clean and dry. This cord care helps to prevent infection. It may also help the umbilical cord stump to fall off and the cord to heal 90% more quickly; gently clean the umbilical cord once a day. Soak a cotton swab in warm water. Squeeze out the excess water. Gently wipe around the sides of the cord and around it. Wipe away any wet, sticky, or dirty substances. Gently pat dry the area with a soft cloth. The stump usually falls off in a week or two but sometimes it takes longer. Continue to clean around the umbilical cord at least once a day until the cord has completely healed. Keeping the area Wyeth (2010) reported news about the umbilical cord. Keep the stump of the umbilical cord clean and dry until it falls off, which usually happens within a few weeks Clean the cord at each napkin change to help to dry out and to prevent entry of infection Wipe gently around the cord with a damp cotton swab .Keep the napkin folded below the navel area to keep the cord from being soaked with urine. Evidence-based clinical practice guidelines(2010) was reported about umbilical cord Sometime between five and 15 days after birth, the cord will dry up, turn black and drop off, leaving a small wound that may take a few days to heal. It must be kept clean and dry to prevent infection. Harmful bacteria that live naturally on the skin can enter in to the cord causing infection. Avoid the traditional practice of taping a coin to retract the belly button as it may encourage infection and delay the healing process. Avoid the cord stump getting urine by folding the napkin down away from it, leaving the cord exposed to the air. If the cord gets urine, wash it off using clean warm water or just water alone. When the stump falls off, it may shows of signs of little blood on the umbilical cord which is normal. In the past, cord stumps have been cleaned with antiseptic tissues or sprinkled with an antiseptic powder. Studies of the healing process have found no advantage to using antiseptics ove r simply keeping the cord clean, unless the baby is premature or in intensive care. Antiseptics also cause the cord to take longer to fall off, which causes anxiety to parents and increases the number of postnatal consultations with doctors. Satish Chandra. V.Naik etal (2009) in pune, study was to conduct impact of training of traditional birth attendants on the newborn care. The setting of the study was PHC, 45 TBAs attended 2 days training programme. Different AV- aids were used to interact the sessions by LCD, flipcharts, videoclipings. Pretest evaluation showed that there was a difference in the depth of knowledge regarding newborn care between previously trained tai and untrained tai .this difference was statistically difference p( Luke C Mullany.g.etal (2009) reported a study was to conduct cluster-randomized, community-based trial to assess the impact of three cord care regimens either A large community-based trial in rural southern Nepal conducted between 2002 and 2006 randomized babies within clusters to receive one of three cord care regimens: (1) 4.0% chlorhexidine cleansing for 7 of the first 10 days after birth or (2) soap and warm water cleansing for 7 of the first 10 days after birth, or (3) dry cord care. Overall, mortality among enrolled infants was 24% lower in the chlorhexidine group compared to dry cord care. Clinical evidence of a protective of warm water cleansing among this newborns subset was increased. Warm water cleansing reduced severe infection by 87% and mortality by 34% among those enrolled within 24 hours. Alam .M. Ali .etal (2008) in Bangladesh, the study conducted by cluster- randomized. Unstructured interview (n-60), structured interview (n=20), rating and ranking exercises (n=40),83% of umbilical cord care revolved around the bathing. Over all 40% of newborns are clean with warm water during newborn age of period only 9% of reported of infections and other application of cord care (83%) of reported of infections. Jane heiza in health and safety (2008) reported news about the umbilical cord is cut at birth, a stump of tissue remains attached umbilical cord. The stump gradually dries and shrivels until it falls off, usually between 1 and 2 weeks after birth. Gently clean umbilical the cord stump and the surrounding skin at least once a day and as needed during diaper changes or baths. Soak a cotton swab in warm water. Squeeze out the excess water. Gently wipe around the sides of the stump and the skin around it. Wipe away any wet, sticky, or dirty substances. Gently pat dry the area with a soft cloth. The stump usually falls off in a week or two but sometimes it takes longer. Continue to clean around the cord at least once a day until the cord has completely healed Medves JM, OBrien BA.etal (2008) reported study was to identify differences in time to cord separation and bacterial colonization when using alcohol or warm water to clean the cord area in healthy newborn infants. Randomized controlled trial designed was selected. 148 newborn infants who were enrolled within 3 hours of birth. Gestational age was >36.7 weeks and all infants had an Apgar score of à ¢Ã¢â‚¬ °Ã‚ ¥7 at 5 minutes. Follow up was 92%. Parents were shown a video on cord care that was developed for the study. Parents applied warm water. Cleaning with 95% alcohol did not reduce umbilical cord separation time. 95% of warm water groups had reduces the infection and early healing of cord. Khatry .C.Mullany .etal (2005) in Nepal, conducted a study on the impact of umbilical cord care. The selected sample is 15123 infants were assigned randomly selected within communities, the following 3- cord regimens: cleansing with 4.0%, cleansing with warm water. The mean separation time was shorter in warm water (4.25days) and in chlorhexidine (5.23days). Janssen PA, Dobson. R.etal (2003) reported study was to compare cord bacterial colonization and morbidity among newborns whose cords were treated with triple dye and alcohol versus warm water. The investigator was randomly allocated 766 newborns to either 2 applications of triple dye to the umbilical cord stump on the day of birth with alcohol swabbing twice daily until the cord fell off (n = 384) or warm water cord care (n = 382). hemolytic streptococcus and coagulase-negative staphylococcus. Infants in the dry care group were significantly more likely to be colonized with Escherichia coli (34.2% vs. 22.1%), coagulase-negative staphylococci (69.5% vs. 50.5%), Staphylococcus aurous (31.3% vs. 2.8%), and group B streptococci (11.7% vs. 6.0%). Community health nurses were significantly more likely to observe exudates (7.4% vs. 0.3%) and foul odor (2.9% vs. 0.7%) among infants allocated to the dry care group during the home visit. Patricia A. Barbara L .etal (2003) reported study was to compare cord bacterial colonization and morbidity among newborns whose cords were treated with triple dye and alcohol versus warm water cord care. The sample was randomly selected 766 newborns to either 2 applications of triple dye to the umbilical cord stump on the day of birth with alcohol swabbing twice daily until the cord fell off (n = 384) or dry care (n = 382). The umbilical stump was colonized with {alpha}-hemolytic streptococcus and coagulase-negative staphylococcus. Infants in the warm water group were significantly more likely to be colonized with Escherichia coli (34.2% vs. 22.1%), coagulase-negative staphylococci (69.5% vs. 50.5%), Staphylococcus aurous (31.3% vs. 2.8%), and group B streptococci (11.7% vs. 6.0%). Community health nurses were significantly more likely to observe exudates (7.4% vs. 0.3%) and foul odor (2.9% vs. 0.7%). M. Bello .j.p Ambe etal (2005) in Kondugal, the study was conducted, the survey which was cross-sectional was conducted over eighth period. Systemic random sampling method was used to select the newborns. 400 samples was selected, majority of the mothers 74.3% delivered at home have same results for other groups. Warm water 2.0% results of infection. This will go reduce in mortality and morbidity in the newborns. Andrea guala (2003) study was reported about the time of cord separation, a controlled clinical trial was carried out of healthy full- term neonates. The study was to evaluate the cord separation. According to the hospital protocol, umbilical cord cleaned with cotton soaked warm water. This was statistically difference (p Luke C Mullany.g.etal (2002 ) study was conducted to assess cord care the Within a community-based, cluster-randomized study of the effects of 4.0% chlorhexidine on omphalitis and mortality risk, we aimed to describe the distribution of times to separation and the impact of topical chlorhexidine treatment on cord-separation times infants were assigned randomly within communities in southern Nepal to receive 1 of the following 3 cord-care regimens: cleansing with 4.0% chlorhexidine, cleansing warm water, or dry cord care. In intervention clusters, field workers cleansed the cord in the home on days 1, 2, 3, 4, 6, 8, and 10 after birth. The mean separation time was shorter in dry cord care (4.24 days) and warm water (4.25 days) clusters than in chlorhexidine clusters (5.32 days; mean difference: 1.08 days). Cords of infants who received chlorhexidine were 3.6 times more likely to separate after 7 days. Facility-based birth and birth attendant hand-washing were associated with cord sepa ration after 7 days of age. REVIEW RELATED TO CORD CARE. Mullany .Katz. etal (2007) reported study was to assess to umbilical cord care trial in Nepal during (2002-2005). Newborns were evaluated in the home for signs of cord infection (pus, redness, and swelling) omphalitis was identified in 954 of 17.198 newborns (5.5%) infection risk was 29%- 62% higher in infants receiving topical application , skin-skin contact (relative risk (RR) = 0.64, 95% confidence interval (CI) =o.43,0.95) and hand washing (RR=0.73, 95% CI 0.64, 0.84). In this community, unhygienic newborn care practices lead to continued high risk for omphalitis. Ahmadpour -kacho.z.etal (2006) reported study was to compare the effect topical application of human milk, ethyl alcohol 96% and silver sulfadiazine on umbilical cord separation time in infants. This study was undertaken place at a primary- level newborn nursery at a university teaching hospital and a private hospital. Samples are randomly selected. Mothers milk, ethyl alcohol, silver sulfadiazine ointment for group 3 were applied to the days after umbilical cord separation. It was observed a significant difference in the mean cord separation time along the four groups. No significant complications were observed in any group. Breast milk could be substituted for topical agents for umbilical cord care. Gilson .k .etal (2006) reported large urban university hospital in Turkey and participant homes after discharge Umbilical cord care consisted of one of three methods: topical application of povidine-iodine twice daily, topical application of mothers milk twice daily, or dry care (keeping the cord dry and clean).Outcome was measured in terms of the presence or absence of omphalitis and the number of days elapsed before cord separation. An ongoing questionnaire was administered by telephone every other day after the participants left the hospital. There were no significant differences between the three groups in terms of omphalitis occurrence. The cultural practice of applying human milk to the umbilical cord stump appears to have no adverse effects and is associated with shorter cord separation times than are seen with the use of antiseptics.   Kelley  Evens  .j.etal (2006)reported study was to compare alcohol versus natural drying for umbilical cord care in preterm infants and to examine its effects on bacterial colonization and cord detachment randomized to receive either umbilical cleansing with 70% isopropyl alcohol at each diaper change or natural drying. Umbilical stump cultures were performed at 12 to 24 hours, 72 hours, 7 days, and 14 days of age. A total of 109 infants were enrolled; 102 completed the study. There was significantly shorter in the natural drying group compared to the alcohol group (13.0 versus 16.0 days;  p=0.003). There were no cases of local umbilical infection in either group. It appears that natural drying is a safe and effective means of umbilical cord care in preterm infants. Chamnanvanaki.S.etal (2005) conducted a randomized controlled trial was to compare time of cord separation, among 3 regimens of cord care at home1) triple dye, 2) alcohol, 3) no antiseptic solution.185 infants were recruited. Time to cord separation in infants of group1 was significantly longer than in group 2(p=0.036) and group 3 (p=0.003).The satisfaction score of group1 were significantly lower than group 2 and group 3.Triple dye delayed time to cord separation and was less satisfactory. The authors conclude that using alcohol or dry clean could be alternative ways of cord care at home Sezer.G (2005) conducted a quasi-experimental study to comparing topical human milk, Povidine iodine, and dry care.150 sample was selected, convenience sampling used, results there was no significant difference between the three groups in terms of omphalitis occurrence in the Povidine-iodine group, cord separation occurred of 9.9days. in the dry care and topical human milk groups, cord separation occurred at a mean of 7.7 days, respectively.Therewas a statistical relationship between the groups in terms of cord separation time (f=13.24, p Shoaeib Barrawy .J.etal (2005) conducted a quasi-experimental study that aimed to compare the

A tree grows in brooklyn :: essays research papers

â€Å"A person who pulls himself up from a low environment via the boot-strap route has two choices. Having risen above his environment, he can forget it; or, he can rise above it and never forget it and keep compassion in his heart for those has left behind him in the cruel up climb.† (pg 129) Betty Smith’s novel A Tree Grows In Brooklyn is a tale of poignant family relationships and childhood and also of grim privation. The story revolves around the protagonist of the story, young Francie Nolan. She is an imaginative, endearing 11-year-old girl growing up in 1912, in Brooklyn, New York. The entire story revolves around Francie and the Nolan family, including her brother Neelie, her mother Katie and her father Johnny. An ensemble of high relief characters aids and abets them in their journey through this story of sometimes bleak survival and everlasting hope. As we find out, the struggle for survival is primarily focused against the antagonist of this story, the hard-grinding poverty afflicting Francie, the Nolan’s and Brooklyn itself. The hope in the novel is shown symbolically in the â€Å"The â€Å"Tree of Heaven†Ã¢â‚¬ . A symbol used throughout the novel to show hope, perseverance and to highlight other key points. Although the author, Betty Smith, denied ever writing a novel with socially political motives, A Tree Grows in Brooklyn abounds with references to class issues. Nearly every scene, every character illustrates or deals with the problem of poverty in early twentieth-century America. For the Nolan’s, being poor means they must always think about being poor – how they will buy the next load of coal, where their food will come from, their insurance, rent, medicine, all the necessities of raising a family. The novel also shows that poverty is not just the absence of food or comfort, it is the direct cause for Uncle Flittman to leave, Johnny’s utter nothingness and Francie’s inability to go to a high school. Every action in the novel is based around a limited amount of resources, as not only the Nolan’s but also the entire community suffers. Exploitation abounds, whether in the overpriced sale of candy, child labour in metal collection, dishonest grocers a nd butchers and employers with impunity to set their own rules. Katie does her best with the household money, and we find that for the poor sometimes a luxury isn’t in getting something, but in being able to waste it.