Analysis Of Ray Anderson Inc., With The Help Of Carpets...

In 1973, Ray Anderson founded Interface Inc., with the help of Carpets International Plc. (CI), when his former carpet employer decided to pass on the strategic opportunity involving flexible floorcoverings for modern offices and companies. In 1994, Mr. Anderson shifted the company’s strategy with the hope to redirect industrial practices to focus on sustainability while continuing to be a profitable business. This initiative was started with â€Å"Mission Zero.† â€Å"Mission Zero† was a challenge as well as a goal set forth by founder Ray Anderson to have Interface, Inc. be at net-zero environmental impact by 2020. Since then this mission has been modified to â€Å"becoming restorative through the power of influence.† With this mission in mind,†¦show more content†¦for various portions of the business. Interface Inc. is a carpet company, and although they built InterfaceRAISE based on the successes they had in changing their company to a sustainable and environmentally friendly business in a petroleum based industry, they don’t allow much growth outside of helping the manufacturing industry. As mentioned before, InterfaceRAISE utilizes the successes and failures of Interface’s path to sustainability as examples to help consult other companies on their path to sustainability. In addition, they only have one part-time employee and three full-time employees in this division to build it to the $5 million business in five years. They could tap 20 â€Å"peer experts† from other divisions of Interface; however, these experts can only speak to Interface’s experiences with sustainability. Interface’s experience, although valuable, is traditionally only useful when consulting with other manufacturing companies. This leads to the second main problem: who is the target market? The middle-market approach casts a wide net into company size and industries. Is there, or was there, a plan of who to start helping first? The manufacturing industry is very large and most likely where they started when approaching the sustainability consulting, but where do they want to go from there? In the case it mentioned that â€Å"InterfaceRAISE’s customers ranged in size from $30 million to $400 billion in revenues, and hailed from a wideShow MoreRelatedAnalysis Of Ray C. Anderson s Modular Carpet Tile Company3842 Words   |  16 PagesRay C. Anderson founded his modular carpet tile company in 1973 aimed at providing commercial customers a durable, flexible soft floor covering option. It was a joint venture between British company Carpets International, Plc and a group of American inventors. The company grew from a company of 15 employees to one whose sales reached $11 million in only 5 years. T he company went public only a decade after it had begun. In 2003, the company entered the residential market by starting the subsidiaryRead MoreInternational Management67196 Words   |  269 PagesThis page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pages(Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer:Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesWILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed