A Reflection on different volunteer work

A Reflection on different volunteer work It was my first day to join Market Craft Day as part of team of Pt Chevalier Community Centre. This market uses to be held on every third Saturday of the month and the purpose is for everyone in this community having a place to buy and sell goods such as second-hand house ware, handmade craft, food or anything they want to bring from home. This activity also provides resident, small business and organization an opportunity to connect with the community, to promote themselves and make a payback to the community because the fee from the stall booking is part of funding to operate the Community Centre and its programmes. My job was as an assistant to sell BBQ sausage with John, a committee member who has been called as Sausage manager and Sausage expert. That is because he has volunteered in this job for a long time. This is a joke between those team members as John is the youngest of the team and it is the way how they treat each other like family. From their conversation and the small talk, I found out Kiwis love to have humour and make jokes to express their concern for each other, especially for well-known friends. They also made jokes to me but not much that I think they might worry about I could not understand their jokes then get embarrassed. They were easy-going and had an opened heart to make friend with me even though I am from a different ethnic group. I could feel that how I was accepted as part of group and been treated like a family. I was really enjoying my time with them as they had shown me the most important cultural ritual of New Zealand treat everyone equally. In addition, during my volunteering, I learned how to cut onions and how to make BBQ sausage and custom-made sandwich. This is the first time of my life for doing this job. Through my work, I have known it is a very common recipe in New Zealand to have BBQ sausage with onion, mustard sauce and toast as a snack for outdoor activity. Besides, as John did, some people love to have toast with Spaghetti and tomato sauce which is another special western style that different from Asians. Compared with Taiwan, we use to have various traditional foods as our snack such as Chinese bun, Stinky tofu (smelly tofu) and Oyster omelette. The mobile stalls in Taiwan also need to be approved by local council for a licence to sell goods/food at roadside or local late-night market. There will be a penalty for no licensed stall. Reflection: Day 2 Core office work (Wednesday, 9.30am~1pm, 22 Sep 2010) Karen, the Coordinator of the organization, called me to come in to the centre and gave me some works to know the way around the place. She was also my interviewee who gave detailed information for my 10 culture and society questions and how this community centre operate. Based on her job description, I know she is a key to execute the programme of community centre and the committee of this non-profit organization are people to outline and to decide what programme can be launch for the community. I realized how important to have a community centre in the community after I did the office work and the interview. According to Karens information, every community centre is a Hub to link local public library, education institution and business/organization together to provide information and activities for people live in the local area. Any individual or various groups can use this place for any activity by just hiring a room of building, or leave their poster/brochure on the notice board to promote themselves. For example, a private childcare centre, where also provide free Spanish language learning environment, has its flyer placed on notice board so everyone might see its information when visit the centre. This is a free and convenient service that provide from the community centre for its community. I think it is also a proper place to exchange cultural value from different ethnic groups by having their activities here. Moreover, the School Holiday Programme is a good example to show how this community centre pays proper regard to education and multiculturalism. For example, it has various activities for age 5 to 13 years old children. The activities of September and October programme in this year included the First Aid course for kids, Hip Pop dance workshop, Surf lifesaving workshop and a play for a Chinese story The Secret of Dongting Lake which are very meaningful for developing childrens skill, personal ability and an opportunity to understand different cultural aspect. I think it is very clever to let children learn while playing through those seasonal programme and activities. Everyone, including their parents, can also make friends and have a connection for their social life after the activity. Its a very valuable contribution that the community centre gives us and the NZ society. Reflection: Day 3 Work in the Op-Shop (Thursday, 10.30am~1pm, 23 Sep 2010) Things that I had learned were not from my work in this Op-shop but from people here. Their behaviour and their thought gave me an idea to know why many New Zealander, especially the senior, have willing to be volunteer and how they made the changes for their community. Op-Shop of Pt Chevalier Community Centre is operated by volunteers who are Erin, Julie and a lady who I havent met yet. Erin is the team leader and the one to assist my learning. She makes the decisions and manages the shop to keep it run for its customers. This is not difficult to find out she is quite reliable and motivated in her role. She has an enthusiasm and a good intend to help people in this community. She low the price down or gave free gifts to the customers who seem to have financial difficulty. She notices the regular customer and keeps the goods, which they may need, beside her desk and give an acceptable price when they have come. She said there are not many people have enough money to buy what they want, therefore, the purpose of community centre is to help people for their need, that is the reason she gives the cheaper price and support them in this way. Under her management, the Op-shop has offered a free service for everyone who needs to promote their home business to have their price menu and business card display on the checkout desk. This is another way how Erin does to help and encourage people who is unemployed but has the skills for starting a new life. Her whole family include her daughter and grand-daughters, are all happy to involve in the volunteering work. They used to donate good quality clothes and purchase second hand goods from this shop. These is a very good example which Erin and her family have showed us for how people help each other in their community. This is good to see everyone happy, she said. In Taiwan, there are also many people work for charity foundations or religious institutions who contribute themselves to help the society. A quantity of them even has joined the global charity events such as what Red-Cross does. This is positive manner to give payback to our society. The truth is, we never know there will be one day we may need help from others so that why we dont try to give what we have at first. More cooperation between people in the society may have higher quality living environment that everyone may get the benefit from. In this case, I believe most of New Zealander has done this well from what I have seen in this community centre. Language learned from my volunteering work The committee members and volunteers of Pt Chevalier Community Centre are like a big family to me. They knew each other and have a good connection with local residents. The language they used in our interaction was between formal and informal which may depend on the level of relationship they have had with this person. There are two different ways of the language using that I had noticed from my participation. To well-known friends or relations, the words using and the topics of conversation choosing were quite flexible and included a lot of humour and colloquial words that I might not pick up from those natives utterance. In their small talk, they talked about friends or families they knew, gossiped about everyday matters and made jokes to each other. From here, I confirmed my impression of what I have seen when I first came to NZ that Kiwis are easy-going and love to make friends. On the other hand, when communicated with me, those people were quite friendly and had tended to slow down their speed and simple their words to make me understand them well. From their words usage, I could know they had a quality of education level that their behaviour and speaking were gentle and sophisticated. In this case, I remember what Karen said in my interview and indeed most of team member in this organization has had a strong social skill which is people skill. They know how to speak felicitously with people from different background and how to make their conversation smoothly to make both of us happy. Generally, the conversations with the team members had given me an opportunity to evaluate my English speaking level and to practice my communication skill with native speakers. In my self-evaluation, the positive I got is I dont have much trouble to make communication with them by using everyday language, such as greeting, telling the personal story, give the opinions of what I think about everyday matter and follow the instructions that I had been asked. Most of conversations were run smoothly but I knew there is still a gap to be narrowed if I could increase my English vocabulary to express myself properly and my comprehension of listening in English to understand their words. That is the negative side of my evaluation from my interactive tasks in this community centre. The racial tension in NZ multicultural society? From my volunteered work in Pt Chevalier Community Centre, I have met many people who have an open-mind to accept NZs multicultural aspect and treat it with respect. However, some information from people who work in this centre had widened my mind to see how native New Zealanders think about the immigrants, especially for Asian people. That has given me an idea how I behave and interact with native people who have different opinion about us. The Committee Chairman of this organization, Bruce, is a very gentle old man who was quite enthusiastic to assist my learning through my work in the Market and Craft day. He had given me some advices to make my CV and job application more successful through our interview. When we had a relevant conversation about people from different racial background like me, he told me a story of his sons employee who had been fired because his intention of refusing the service to customers who were Asian looking. Bruce had told me that many Kiwis have a misunderstanding about all Asian people in NZ are bad driver. I had made the complaint about this mistaken thought as kind of racial bias and I just realized that is the reason why my friends, my family and myself had experienced of being stared or shouted by Pakeha drivers when we drove a bit slow or made a wrong way driving accidently as it may sometimes be made by themselves as well. Just like the information acquired from Karen, the Coordinator of the organization, that when a number of Asian first came to NZ, many kiwis were very affronted about it for a long time. They thought Asian people may be able to come and take our country, our city and our lifestyle; and they took a couple of years, maybe 2 ~ 5 years to settle down. This is long time ago when they refused to have that immigration policy to allow more Asian people into the country. But now it just really accepted, generally it really accepted, [SIC] it was Karens reference of the general opinion of native resident. From her words, I was disappointed about the previous thinking of native people but pleased with the change that they have made. In fact, there are always two sides of a coin that people will see from different angel of view. Most people in this community that I have met are very kind to accept NZs multicultural society which they are living in but just a few have negative behaviour to us, immigrant from Asia countries, which I really like to ignore to live in peace with them. In conclusion, I agree that people in NZ are just like people in Taiwan who are definitely allowed to have a right to give critical opinions to people who may cause any harm to this beautiful and peaceful country. However, it is better to keep their thinking in objective way and not so subjective to create a difficult living environment for those immigrants to live in. That is absolutely unfair for what we have faced the racial tension in NZ.

Exploring Race and Challenging Privilege Essay -- Personal Narrative R

Exploring Race and Challenging Privilege I thought I understood racism well enough. Since early childhood I’ve learned from parents and teachers that racism is a sense of racial superiority, a way of making judgments about people based on their skin color before you get to know them, and a cause of hate crimes and foul language. I think I’m not racist, and as a white woman I’m not likely to be the victim of racism, so I usually think racism has nothing to do with my life. But I’m uncomfortable with the idea of race because what I’ve learned about race is contradictory. I’m taught that people of different races are equal, but I see that they live separately. I’m told that they should get along, but the past and the present reveal that they don’t. I’m a product of political correctness that at best gives me a list of things not to say, and at worst makes me want to pretend that race doesn’t exist, but that does not give me a thorough understanding of how to think about race or how to see my role in a society in which race matters. Kozol, Tatum, and Delpit made me confront my discomfort and guided me through the thorny terrain of thinking about race. They’ve made me think more about my own identity as part of racial and socio-economic groups. They’ve given me some tools that seem more effective than rhetoric about equality to help me to recognize and overcome prejudices that I’ve always pretended I didn’t have. They’ve taught me that racism and classism are not evident only in isolated discriminatory acts, but that they pervade American institutions, including the one upon which our hopes of creating a truly equal society most firmly rests, public education. They’ve made me aware of the effects of white privilege and e... ...a firm understanding of racial dynamics in my classroom and know what I want to teach my students about race and how to go about that so that I don’t accidentally teach them the wrong things. As an active tax-paying citizen, I want to support tax reform that will equalize the disparities in public education and other public institutions that should serve all Americans. As an individual, I search myself for biases, try to be aware of the way others perceive me, and make it a goal to take risks to breach gaps between racial and class groups. This commitment to open learning should help me through the many processes that remain – as I try to develop my stance on other thorny issues like affirmative action, as I form new relationships with people, and as I acknowledge my starting place as a white woman in racist America when I make choices about how to lead my life.

Economic Causes To The Civil War Essay -- American History Civil War

Although the American Civil War mainly occurred because of slavery, the fact is that slavery had a lot to do with economic and social issues. By the year of 1860, the North and the South was developed into extremely different sections. There was opposing social, economic, and political points of view, starting back into colonial periods, and it slowly drove the two regions farther in separate directions. The two sections tried to force its point of view on the nation as a whole. Even though negotiations had kept the Union together for many years, in 1860 the condition was unstable. The presidential election of Abraham Lincoln was observed by the South as a risk to slavery and many believe it initiated the war. In the beginning of the 1800s, economic diversities between the two different regions had also grown. By the year 1860, cotton was the chief crop for the South; it also represented fifty-seven percent of all American exports. The prosperity of cotton fulfilled the South's reliance on the plantation system and its crucial elementÂâ€"slavery. The North had confidently been recognized as a manufacturing society. Labor was needed, although not necessarily slave labor. Immigration was an encouragement. Immigrants that were from European regions worked in factories, built the railroads in the North, and developed the West. Very little stayed put in the South. The South opposed industrialization, so therefore they manufactured very little. Much of the manufactured supplies had to be traded in. Southerners therefore opposed high tariffs. The manufacturing financial system of the North, insisted high tariffs to defend its goods from inexpensive overseas competition. Prior to the Civil War, the North's government key ... ...ere alarmed that the adding up of only one slave state would change the stability of control to the South. Numerous people in both the North and the South were concerned that annexation would direct to war with Mexico. Their fear demonstrated right in August 1843, when Mexican ruler Santa Anna cautioned that annexation would be "equivalent to a declaration of war against the Mexican Republic" Despite this forewarning John Tyler signed a treaty of annexation with Texas. Two months later on, the Whig-controlled Senate overcame the treaty. James K. Polk won the presidency and the win implied that the mass majority of Americans sought to obtain more terrain. Legislator's outlook on the Texas question began to alter. In February, Congress accepted annexation. In December, after Texas voters added their support, Texas grew to be the twenty-eighth state in the Union.

Five Year Business Plan Essay -- essays research papers

SMC Company Five-Year HR Forecast The local labor market has continued to shrink and labor costs have continued to soar over the past two years. SMC's workforce has now become bilingual and has had to deal with occasional unsuccessful attempts for its labor force to organize a union. To remain competitive for the next five years and sustain its growing sales, SMC Company will have to address staffing, employee development and training, compensation and benefits, employee relations, and safety and health issues. SMC must consider elements in developing the five-year plan such as technological advances, globalization, diversity, e-business and ethics. The ultimate goal at SMC Corporation is continued growth. One aspect that will determine SMC’s success is to predict what labor will look like over the next five years. By looking at the demographics of the Shaker Heights labor force along with the available work force of the surrounding area, a forecast of potential employees can be produced. SMC must look for new inventive ways for the current staff to increase productivity. These actions give SMC the ability to empower their employees to think on their own and present ideas that increase productivity without increasing headcount. SMC can also look to The Bureau of Labor Statistics of the U.S. Department of Labor for information on the projected supply and demand for any specific occupation. (Dessler, 2000, pg. 133). When considering the projected labor force, SMC must predict future cost of labor. SMC has been located in Shaker Heights since it’s inception. One concern for the future is being able to maintain all operations of the company in this location. An aspect that may effect keeping the entire production in Shaker Heights, is the cost of the local labor force versus cost of labor elsewhere and the global manufacturing environment. For instance the cost of labor (US dollars) in Mexico averages $1.51 per hour to the United States who averages $17.20 per hour, to the United Kingdom who averages $13.77 per hour. (Dessler, 2000, pg. 617). With such a broad range in labor costs SMC should consider building a manufacturing facility outside the US. SMC will need to find ways to increase production without dramatically increasing overhead. With all the departments working together, SMC will continue to meet their goals while constantly upgrading their processe... ...mployees are empowered to do their jobs and feel they are part of the company. * Technological advances - Create employee learning resource center * Globalization - Track international marketing trends and employee compensation packages to attract and retain international workforce(differences in cultures and customs in Mexico and England need to be evaluated) * Diversity - Conduct seminars on diversity within the workplace * E-Business - No immediate changes * Ethics – Create a volunteer board to help employees become active in the community Safety and Health measures will be implemented to ensure a safe work environment. * Technological advances – Time and motion studies * Globalization - Preview health issues in Mexico,England and the U.S. which may affect employees * Diversity - Make sure that all safety and health posters are printed in both languages * E-Business – No plans at this time for any e-business applications as pertains to health and safety * Ethics - Do environmental survey to ensure that the production plant emissions are not harming the surrounding area. Add links on company intranet to organizations such as OSHA, ISO and EPA.   Ã‚  Ã‚  Ã‚  Ã‚  

Overpopulation Is Caused by Poverty Essay

Bangladesh is one of the poor countries with one of the highest population of the world. Is the country poor because of the huge number of people or the poverty itself is the reason behind the overpopulation? To answer this question, I have looked at the overall development condition and population of the world and tried to find the missing links between the two. First I presented some facts about world population and demography. Then I analyzed the Malthusian and Marxist views on population. I talked about the existing views that considered population growth as the main reason behind poverty. Then I discussed my arguments about those view and discussed how population growth is not the primary cause of low standard of living, gross inequalities or limited freedom choice that characterize much of the developing world. I tried to find the main reasons behind the impoverishment of the poor countries and how those lead to overpopulation. Background: Human race came into existence around 2 billion years ago. Agricultural Revolution took place about 10,000 years ago when people used to hunt and gather food. At that time the estimated world population was about 4 million. The population started to grow significantly after the agricultural revolution. However, the most dramatic population growth occurred after the Industrial Revolution in 1750s. The world population was approaching one billion people and was increasing by more than two million every year. This dramatic population growth is termed population explosion because within less than 300 years the number of people mushroomed to more than 6 billion whereas before this, world population grew very slowly for millions of years. At this very moment, nearly 7 billion people are sharing this planet. By 2050, the population is expected to reach 9 billion. The world population is very unevenly distributed by geographic region, fertility and mortality levels and age structure. Here we also have to consider the term demographic transition: transition from high birth and death rates to low birth and death rates. Most of the developing countries are in stage two and the developed countries in stage three. So in the developing countries, though death rate has dropped significantly due to improvement in medicine and health care, fertility rate remains high. So population growth is highest in the developing and poor countries. Existing literature: Now the question is why birth rates are so high in the developing countries? In 1798, Thomas Malthus proposed a theory that determines the relationship between population growth and economic development. According to him, the poor countries are poor because of the population growth. Eliminate the population problem and the problem of poverty will be solved by itself. To eliminate the extra people, positive and preventive checks are necessary. Positive checks are famine, natural disasters, war etc which according to him is a good way to get rid of the unnecessary people who are burden to the society. Preventive checks would be only moral restrain because birth controls were considered as sins according to the Catholic Church. Malthus was not aware of the technological progress that would occur and thus he came up with the theory that food production will not be able to keep up with the population growth. Thus the solution was to get rid of the poor people. Karl Marx saw the Malthusian point of view as an outrage against humanity. Marx pinpointed the fact that with technological progress, there would be more production. So capital would be increasing too. However, the few capitalist who own all the resources exploit the poor workers and keep them poor. So poverty is the result of a poorly organized capitalist society where there is no equal distribution of wealth. From the Marxist point of view, overpopulation is not the reason behind slow economic growth and development. Though the theory of Malthus is much criticized and controversial, his ideas are still remaining in the present world. Many theorists and economists see the reduction of population growth through severe measures as the easiest way of ensuring economic prosperity in a developing country. According to them, unrestrained population increase is the main reason behind low standard of living, malnutrition, ill health, environmental degradation, and many other economic and so cial problems. There is a theory known as ‘population-poverty cycle’. This theory states that overpopulation makes the economic, social, and psychological problems more complicated. As more children are born every day, there is less savings rate per person in the household and national level. Because of the uncontrolled population growth, the government fails to provide the basic necessities for the additional people. This leads to low living standard of the existing generation and eventually poverty is transferred to the next generation. At present China is the most populous country in the world with a number of 1.34 billion. This country has undertaken one of the most harsh and coercive population control policies in the early 1980s- one child per family policy. Though this policy dramatically reduced the growth rate, is caused many socio-economic problems and controversies. However, the decline in the fertility rate in China through one child policy is less successful than approaches based on women empowerment and education in some parts of India, such as the state of Kerala. This shows us that population no longer remains a problem even though there is slow economic growth by focusing on empowering people, especially women. Defending my thesis: My thesis is that poverty causes overpopulation and to solve both the problems, other issues are needed to be taken care of. One of the main causes that keep poor countries and poor people poor is unequal distribution of wealth and natural resources. The developed countries consist of one quarter of the world’s population but consume almost 80% of the world resources. In 2005, the wealthiest 20% of the world accounted for 76.6% of total private consumption. The poorest 20% consumed just 1.5%. When one child is born in a developed country, the amount of money and resources spend behind it is equivalent to 16 children in the developing countries. Therefore the developed countries should cut back their very high consumption instead of asking developing countries to control their population growth. However they do not do that in an attempt to hold down the development of the poor countries to continue dominance over them and to maintain the very expensive living style. So they mad e population growth the main reason behind poverty to distract everyone from the real reasons. They pressurize the poor nations to adopt aggressive population control programs even though they themselves went through a period of sizable population increase that accelerated their own development processes. So as the LDCs are kept poor, no or less development occurs and thus generates overpopulation. Also a huge amount of resources are hold idle. For example, only 12% of all the potential arable land is under cultivation. So the land actually being cultivated amounts only a fraction of its potential. According to one web resource- ‘Enough arable land exists in India to give each person in the country approximately half an acre. In famine-ravaged Ethiopia, each person could have three-quarters of an acre of arable land. Africa, the poorest continent, has 20.2% of the world’s land area, and only 13% of its population. North America has a whopping 2.1 acres of arable land per person!’ So many areas with potential resources are under populated and many small areas (urban areas in the LDCs) are concentrated with too many people. This unequal distribution of people in terms of land causes poverty rather than the population growth. Underdevelopment itself is a huge problem. If the governments of the developing countries adopt correct strategies that promote higher levels of living, greater self-esteem and expanded freedom, population will take care of itself. If people are healthy and better educated, they will themselves be aware of the fact that smaller families are better than larger families. On the other case, if they are uneducated and physically and psychologically weak, the large family will be the only real source of social security. So the birth control programs and severe child control policies will be unsuccessful if there is no motivation to empower and enlighten the people, especially the women. If the women have equal roles and status like the men and have access to birth control, fertility rate will fall by itself. However, the richest people of the developing countries consume most of the resources and deprive the rest of the people of their daily necessities. As the poor people are kept poor they fail to get educated and empowered which leads to low quality of life and overpopulation. Conclusion: Overpopulation is not the main cause behind poverty. It is the other way around. However, fast population growth is not desirable too. So in order to develop, countries like Bangladesh need to adopt policies that focus on making people aware of the ways to keep the family small. The consequences of rapid population should neither be exaggerated nor minimized. However, it is pretty clear problem of population is not simply a problem of huge number. It is about quality of life and material well being. So if there is not equal distribution of wealth, idle resources, and subordination of women, poor countries and poor people would remain poor and this will lead to the problem of overpopulation. References: Todaro, Michael P. and Smith, Stephen C. (2009). Economic Development. Ninth Edition. Addison-Wesley. Weeks, J.R. (2012). Population: An Introduction to Concepts and Issues. 11th edition. California: Wadsworth Publishing. http://www.henrygeorge.org/popsup.htm http://www.globalissues.org/issue/2/causes-of-poverty https://www.cia.gov/library/publications/the-world-factbook/rankorder/2119rank.html

Marketing Research on Tea Industry in India

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea.Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture.In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs.It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the p acket teas trade in India.In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the l ower economic section of the Indians could afford.When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†.This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond.As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation.Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections.In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in IndiaBrooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers' lives.Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan)Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that's sprinkled with fresh green tea leaves.It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple's relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in IndiaBrooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re' marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondhealth. com/our-brands. asp 3.

Quiz

Z QUIZ TOPIC: General knowledge 1. Which part of the Constitution of India starts with –â€Å"WE THE PEOPLE OF INDIA†? (a) Directive principals (b) Fundamental Duties (c) Preamble (d) Fundamental rights 2. Which pieces are maximum in number at the start of a chess game? (a) Rook (b) Knight (c) Pawn (d) Bishop 3. What kind of animal is Shera, the mascot of the 2010 Delhi Commonwealth Games? (a) Bear (b) Leopard (c) Lion (d) Tiger 4. Which of these films has the tag line ‘Every Child is Special’? (a) Tare Zameen Par (b) Paa (c) Koi Mil Gaya (d) Paathshaala 5.Which temple is believed to have been first built in gold, then silver, then wood and finally stone? (a) Somnath (b) Kashi Vishwanath (c) Mahakaali temple (d) None of this 6. Who among these never became a President of Pakisthan? (a) Iskander Mirza (b) Asif Ali Sardaari (c) Zulfikar Ali Bhutto (d) Mohammed Ali Zinnah 7. What yajna did Yudhishthira perform after the battle of Kurukshetra to free himself of his sins? (a) Ashwameda (b) Agnistoma (c) Vajpeya (d) Sarpameda 8. The plant bearing which of these fruits is a vine? (a) Mango (b) Apple (c) Watermelon (d) Banana 9.Which lyricist won an Oscar for the song ‘Jai Ho’? a) Prasoon Joshi b) Piyush Pandey c) Pankaj Panchoury d) Gulzaar 10. Who is the father of hydrogen bomb? a) Alexander G. Bell b) Edward teller c) Jonathan swift d) None of the above 11. What is the colour of octopus blood? a) Red b) Blue c) White d) Green 12. What is ‘T’ in an ATM, with respect to banking? (a) Transaction (b) Teleporting (c) Teller (d) Telebanking 13. Who wrote the book ‘Laughing Gas’? (a) Dan Brown (b) Aditi de (c) Jonathan swift (d) P. G. Wodehouse 14. H1N1, H1N2, H3N1 are all types of what? (a) Virus strains (b) Visa forms c) Vest sizes (d) Video games 15. In which country will the 2014 FIFA WORLD CUP to be held? (a) Mexico (b) Portugal (c) Argentina (d) Brazil 16. Which mountain was formerly known as Peak 15? (a) Mount Everest (b) K2 (c) Kanchenjunga (d) Mount Rushmore 17. Who told this-â€Å"No Great work can be done without Sacrifice†? (a) Gandhi (b) Swami Vivekananda (c) Ramakrishna Paramahamsa (d) Tagore 18. Who was the tenth guru of Sikhs? (a) Guru Bhagavath Singh (b) Guru Govind Singh (c) Guru Gopbind Singh (d) None of these 19. In which of these states have father and son not been Chief Minister? (a) Bihar b) Karnataka (c) Orissa (d) Haryana 20. What is the middle name of Sachin Tendulkar? (a) Ravi (b) Ramesh (c) Rajesh (d) Ramakant ANSWERS 1. (c) Preamble 2. (c) Pawn 3. (d) Tiger 4. (a) Tare Zameen Par 5. (a) Somnath 6. (c) Zulfikar Ali Bhutto 7. (a) Ashwameda 8. (c) Watermelon 9. (d) Gulzaar 10. (b) Edward Teller 11. (b) Blue 12. (c) Teller 13. (d) P. G. Wodehouse 14. (a) virus strains 15. (d) Brazil 16. (a) Mount Everest 17. (b) Swami Vivekananda 18. (c) Guru Gopbind Singh 19. (a) Bihar 20. (b) Ramesh -BY: AISWARYA. M ——————†”————————————————– Quiz The most critical quality of ethical decision making Is objectivity economics expeditions consistency Correct 2 A major consequence of the Carbines-Solely Act of 2002 has been the o political fallout in congress super growth In accounting firms In the U. S. Reorganizing of the governance structure of American corporations o outsourcing of jobs in lower wage countries 3 Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people Is what ethics approach? O Social justice approach Moral rights approachBusiness ethics approach utilitarian approach 4 The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called o corporate audit going green corporate services corporate social responsibility Of the three levels of strategy that are part of an organizations decision-making hierarchy, which level develops annual objectives and short-term strategies in such areas as produc tion, operations, and research and development, finance and accounting, marketing, and human relations? O Functional Business ManagementCorporate 6 Which level of strategy uses a portfolio approach? Operational 7 This statement of a company's philosophy usually appears within the mission statement and specifies basic beliefs of a firm. O Company sponsor Company slogan Company commercial Company creed 8 Which law revised and strengthened auditing and account standards? O National Environmental Policy Act of 1969 Carbines-Solely Act of 2002 Federal Fair Trade Act of 1986 Truth in Lending Act of 1968 For the past 28 years, BBC, Inc. Has made a significant investment of time, money, and there resources to increase the literacy rate in adult Americans.This represents which of these principles of successful collaborative social initiatives? O Leverage core capabilities. Identify a long-term durable mission. Weigh government influence. Assemble and value the total package of benefits. Inco rrect 10 This statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future. O Values statement Company statement Vision statement Mission statement 11 Which of the following strategic decision makers implement the overall strategy? Corporate managers Functional managers Business managers Board of directors 12 The behavioral consequences of strategic management are similar to those of o authoritative decision making participative decision making autocratic decision making centralized decision making. Quiz The most critical quality of ethical decision making Is objectivity economics expeditions consistency Correct 2 A major consequence of the Carbines-Solely Act of 2002 has been the o political fallout in congress super growth In accounting firms In the U. S. Reorganizing of the governance structure of American corporations o outsourcing of jobs in lower wage countries 3 Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people Is what ethics approach? O Social justice approach Moral rights approachBusiness ethics approach utilitarian approach 4 The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called o corporate audit going green corporate services corporate social responsibility Of the three levels of strategy that are part of an organizations decision-making hierarchy, which level develops annual objectives and short-term strategies in such areas as produc tion, operations, and research and development, finance and accounting, marketing, and human relations? O Functional Business ManagementCorporate 6 Which level of strategy uses a portfolio approach? Operational 7 This statement of a company's philosophy usually appears within the mission statement and specifies basic beliefs of a firm. O Company sponsor Company slogan Company commercial Company creed 8 Which law revised and strengthened auditing and account standards? O National Environmental Policy Act of 1969 Carbines-Solely Act of 2002 Federal Fair Trade Act of 1986 Truth in Lending Act of 1968 For the past 28 years, BBC, Inc. Has made a significant investment of time, money, and there resources to increase the literacy rate in adult Americans.This represents which of these principles of successful collaborative social initiatives? O Leverage core capabilities. Identify a long-term durable mission. Weigh government influence. Assemble and value the total package of benefits. Inco rrect 10 This statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future. O Values statement Company statement Vision statement Mission statement 11 Which of the following strategic decision makers implement the overall strategy? Corporate managers Functional managers Business managers Board of directors 12 The behavioral consequences of strategic management are similar to those of o authoritative decision making participative decision making autocratic decision making centralized decision making.